In this summary you will find the six web clips and the three interactive lectures from Academic Competences for the premasters TiSEM (Tilburg University). In the Index you find all specific subjects.
Written for the premaster Marketing Management in .
INDEX
Goal of a research proposal 2
Structure of the research proposal 2
Taxonomy of bloom 2
Why critical literature review? 2
Structure of academic papers 2
Reading academic papers 3
Structure of paragraphs 3
The seven-step deductive research proposal 3
The seven-step inductive research proposal 3
What is a business problem? 4
From a business problem to a problem statement 4
Literature review in deductive research 4
What makes a good business problem? 4
What is a variable? 4
Parallel vs. serial mediation model 7
Academic relevance 7
Managerial relevance 7
Writing a good background section 7
Writing a good academic relevance 8
What makes a good problem statement? 8
What makes good research questions? 8
Theoretical research questions 8
Practical research questions 8
Overarching group 9
When to use overarching groups labels vs single variable names? 9
What makes a good variable definition? 9
What is a hypothesis? 9
What makes a good hypothesis? 9
Two types of hypotheses 9
Formulation of main-effect hypothesis 10
Formulation of moderating hypothesis 10
Main effect hypothesis 10
Moderating effect hypotheses 10
Mediating effect hypotheses 10
How to write a good justification for a hypothesis? 10
How to justify a hypothesis based on theory? 11
Research proposal 1 – Fighting private labels 11
Research proposal 2 – Managing the waiting experience at CAP airlines 13
, Goal of a research proposal
- To present/justify the need to study a research problem
- To present the practical ways in which the proposed study should be conducted
Structure of the research proposal: Problem background
Problem statement
Research questions
Academic and managerial relevance
Conceptual model
Hypotheses
Taxonomy of Bloom
Why critical literature review?
- You do not run the risk of reinventing the wheel (managerial and academic relevance)
- The research effort can be contextualized in a wider academic debate (academic
relevance)
- You are able to introduce relevant terminology and to define your key terms
- Looking at the extant literature will save time and effort in the end
Structure of academic papers
- Title
- Abstract: summary of the entire article
- Keywords: tags which can be used in searches
- Introduction: background (importance), gap in knowledge
- Conceptual framework/theory: existing knowledge and expectations
- Methodology: method of collecting data
- Results (text, tables and figures): data collected is analysed
- Conclusion/discussion: interpretation of the results and setting those results in a wider
context
- Reference list: all sources used throughout the article
ACADEMIC COMPETENCES – MIDTERM 2019 2
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