FDM Mass Comm Exam2 | Questions & Answers (100 %Score) Latest Updated 2024/2025
Comprehensive Questions A+ Graded Answers | With Expert Solutions
What was significant about John Campbell's Boston News-Letter? - It established the
newspaper in the American Colonies.
Why was Benjamin Day's New York Sun so successful? - It was full of crime and
entertainment news.
What was the North Star? - The most significant African American newspaper before
the civil war.
Why was the creation of wire services so significant to the new business? - It was
cheaper for newspapers to use wire services instead of sending the reporters out into
every location.
Why is it ironic that Joseph Pultizer founded the prize for excellence in Journalism that
bears his name? - Because his paper was a part of a competition for the most
sensational news stories that debased journalism.
What is the difference between the number of newspapers bought every day by
Americans in 1970 versus today? - In 1970, Americans bought 62 million papers; today,
the buy 40 million.
A story that is written primarily to attract readers to a web site and boost the site's traffic
revenue as opposed to being genuinely informative is known as - click bait
Non Profit new rooms have- - become an important source of hard news as newspapers
have closed or reduced staff.
How many American cities are served by at least one Spanish-Language publication? -
130
In what year did the internet surpass print newspapers as a source of news? - 2009
Why is the number of readers of hard-copy alternative presses on the decline? -
because the so-called alternative content is not considered so alternative on the web.
What is one reason so many advertisers choose newspapers to buy ad space? -
Because newspapers tend to have the kind of readers that advertisers covet as an
audience.
, What is the main argument for joint operating agreements for newspapers? - If cities
only have a single newspaper, there are no conflicting opinions to add diversity to the
news.
Roughly what percentage of Americans between the ages of 18 and 34 read a print or
online newspaper daily? - 29%
Where are the most important stories placed on the front page of newspapers? - Above
the fold and to the left
In addition to technology, what is the principal factor contributing to the changes that
newspapers face? - The readers
In what ways are newspapers lowering the barrier between writing and advertising? - 1)
To make more money, papers are asking writers to promote products instead of news.
2) Some news departments answer to sales managers rather than editors.
What is a fundamental problem in readership faced by newspapers in the United
States? - The age group in the United States that most reads newspapers becomes
smaller each year.
Why are newspapers financially burdened by adding a free internet edition when it is
produced so inexpensively? - 1) Readers stop buying print editions when they can get
free online subscriptions.
2) Newspapers still need to print costly paper editions.
During American colonial times, a broadside was - A single-sheet announcement or
account of events from England.
What were major effects that the penny press had on the field of journalism? - 1)
Newspaper companies generated new income based on their advertising potential.
2) Newspapers became less concerned about business news and more about local
news.
3) Newspaper coverage began to be designed to appeal to the masses.
The New York Morning Herald debuted the __________________ system to ensure
getting the best stories from around the country and the world. - Correspondent
What was true concerning the outcome of the Zenger trial? - 1) Zenger went free
because his lawyer argued for something to be considered libel it has to be false.
2) The trial changed the precedent for future court cases concerning libel.
What is the definition of firewall in relation to journalism? - A journalism firewall is the
sharp distinction that is maintained between a newspapers editorial and advertising
functions.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller VasilyKichigin. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $13.48. You're not tied to anything after your purchase.
