mass communication - communication transmitted to large segments of the population
media - means of communication and transmission (print,digital, and eletronic media)
mass media - means of transmission that are designed to reach a wide audience(radio,
newspapers, magazines)
culture - the expressed and shared values, beliefs and practices of a social group
organization or institution
public forum - a social space open to all that serves as a place for discussion of
important issues. not always a physical space
"The Medium is the message" - Marshall Mcluhan- every medium delivers info in a
different way, and that content is fundamentally shaped by the medium of transmission
cultural period - a time marked by a particular way of understanding the world through
culture and technology
modern age - the post medieval era, a wide span of time marked in part by
technological innovations,urbanization, scientific discoveries, and globalization
modernism - an artistic movement of late 19th and early 20th centuries that arose out of
the widespread changes that swept the world during that period. questioned the
limitations of traditional forms of art
postmodern era - cultural period that started during the second half of the 20th century
was marked by skepticism, self consciousness celebration of difference and the re
appraisal of modern conventions
grand narratives - large scale theories that attempt to explain the totality of human
experiance
media convergence - previous technologies come together to share content,
resources(cell phones)
participatory culture - a culture in which media consumer are able to annotate, comment
on, remix and respond to culture
cultural imperialism - the theory that certain cultures are attracted or pressured into
shaping social institutions to correspond to, or even promote, the values and structures
of a different culture, one that generally wields more economic power
, copyright law - law that regulates the exclusive rights to given to the creator of the work
propaganda - Information given to show something or someone in a biased way
gatekeepers - Editors, producers, and other media managers who function as message
filters, making decisions about what types of messages actually get produced for
particular audiences
pop culture - the aspects of current culture that make up its arts and entertainment
(such as fads, fashions, art, media, music, movies, sports, advertising, etc.)
tastemakers - someone who popularizes a fashion
crowd-sourcing - involves generating insights leading to actions based on massive
numbers of peoples ideas
media literacy - the skill of being able to decode and process the messages and
symbols transmitted via media
codex - A book, or a group of manuscript pages (folios), held together by stitching
scriptoria - A place for writing, room in monastery devoted to the copying of manuscripts
by scribes.
illuminated manuscripts - a handwritten document in which the text is embellished by
decortive additions, borders and illustrations
mechanical moveable type - method of printing created by johannes gutenberg that
used small moveable letters
Gutenberg Revolution - The period of immense cultural and technological change after
Johannes Guttenberg's invention of mechanical moveable type
vernacular - Native language
chapbook - inexpensive forms of paperbacks read for pleasure and read by the working
class
copyright - Protection giving the owner the exclusive right to reproduce or distribute
copies of his or her own work.
Public Domain - Creative work that is not protected by copyright, and is therefor free for
people to use.
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