Some magazines identify companies by name in their picture caption copy only if they
are advertisers. Why? - to reinforce their advertisers' messages
What is the percentage of Americans under the age of 25 who read at least one
magazine? - 96%
According to the ad-pull policy, if an advertiser is dissatisfied with an advance review of
a magazine's content, what can it do? - remove its ads from the magazine
What are single-sponsor magazines? - magazines that have only one advertiser
throughout an entire issue
By the 1850s, cheaper printing and growing literacy had fueled expansion of the
magazine. What was an additional factor that provided content? - the spread of social
movements
"In the early 1900s, magazines were the television of their time." What does this mean?
- Magazines were the dominant advertising medium
How did the Postal Act of 1879 contribute to the growth of mass circulation popular
magazines? - It allowed magazines to be mailed at a cheap second-class rate.
When large social, economic, or technological changes take place in a culture,
magazines are often the first medium to reflect this. Why? - Magazine publishers can
more quickly change titles that are aimed at specific audiences
What is it called when a magazine is provided at no cost to readers who meet some
specific set of advertiser-attractive criteria? - controlled circulation
People will sell editions of its magazine that are targeted to the top 10 and 20 largest
metropolitan areas. This is an example of - a split run.
What are Slate and Salon examples of? - strictly online magazines
Which of the following is true about magazine advertising? - American adults trust
magazine advertising more than they do television or Internet advertising
What are advertorials - magazine ads that look like genuine editorial content
At its 2011 annual meeting, the American Medical Association voted to encourage
magazine industry efforts to discontinue the use of a particular practice. What was the
practice? - digitally altering graphics of models' bodies
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