CDMP Prep Exam Questions & Answers
2023
Step 1: Problem Recognition - ANSWERSWorking out exactly what is needed for the consumer, they may
feel like something is missing and they need something to address it
Step 2: Data Collection - ANSWERSBegin to think about risk management, this is the search stage,
information is gathered about things through recommendations and previous experiences
Step 3: Evaluate Alternatives - ANSWERSThis is when consumers compare price, quality and other factors
to seek out the best one, where customers decide if they really need a new product
Step 4: Decision - ANSWERSThe consumer has assessed all the facts and has come to a logical
conclusion, they have made a decision based on emotional connections, succumb to advertising or both
Step 5: Post-Purchase evaluation - ANSWERSDid the product deliver what you wanted? If so you will use
the company again and refer them to family and friends, if not you will not go back to hat company and
will not recommend to family and friends
2023
Step 1: Problem Recognition - ANSWERSWorking out exactly what is needed for the consumer, they may
feel like something is missing and they need something to address it
Step 2: Data Collection - ANSWERSBegin to think about risk management, this is the search stage,
information is gathered about things through recommendations and previous experiences
Step 3: Evaluate Alternatives - ANSWERSThis is when consumers compare price, quality and other factors
to seek out the best one, where customers decide if they really need a new product
Step 4: Decision - ANSWERSThe consumer has assessed all the facts and has come to a logical
conclusion, they have made a decision based on emotional connections, succumb to advertising or both
Step 5: Post-Purchase evaluation - ANSWERSDid the product deliver what you wanted? If so you will use
the company again and refer them to family and friends, if not you will not go back to hat company and
will not recommend to family and friends
