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DHN 346 Exam -2 with 100- correct answers
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DHN 346 Exam -2 with 100- correct answers
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DHN 346 Exam #2 with100% correct answers
What is a situational analysis? - answer Looking at
all of the factors before making a marketing
decision
What are the components of SWOT? - answer
Strengths
Weaknesses
Opportunities
Threats
Which components of SWOT are internal? - answer
Strengths and Weaknesses
Which components of SWOT are external? - answer
Opportunities an Threats
SWOT Strengths - answer Resource base
Economies of scale
, Brand name
Intellectual property
Employees
Relationships with other firms (formal & informal)
Product quality
SWOT Weaknesses - answer No clear strategy
Small resource base Limited R&D
Small product line
Distribution limitations
High costs
Weak management skills
Relationships with weak firms
SWOT Opportunities - answer Market expansion
Complacent competitors
Changing needs of customers
Global expansion
New technological developments
Economic conditions
Deregulation
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