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Inside LVMH Certificate 2024 exam questions and correct verified answers/SOLUTIONS guaranteed pass $28.49   Add to cart

Exam (elaborations)

Inside LVMH Certificate 2024 exam questions and correct verified answers/SOLUTIONS guaranteed pass

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Inside LVMH Certificate 2024 exam questions and correct verified answers/SOLUTIONS guaranteed pass

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  • August 3, 2024
  • 9
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
  • Inside LVMH Certificate
  • Inside LVMH Certificate
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Inside LVMH Certificate 2024 exam questions and correct verified
answers/SOLUTIONS guaranteed pass


According to Sonja Prokopec, when talking about codes, luxury consumers are now
looking for - More discreet ways of expressing themselves

Experimental marketing is a must have today for brands. To engage customers, brands
have to - - Delight them
- Immerse them
- Entertain them

The brand has to always modernize following the evolving demands of the customers,
even if it means sacrificing some of its history and legacy. - False

When talking about codes, a subtle signal could be - - A color
- An emblem
- A shape
- A print

Building up brand's desirability while being authentic became one of the most important
points in brand management, as seen from Veuve Clicquot and Parfums Christian Dior.
- True

According to Emanuela Prandelli from Bocconi University, the next frontier of
omnichannel customer engagement will probably come from the recent development of
non-fungible tokens ? - Yes

According to Sandrine Crener from Harvard Business School, we have moved from a
traditional retail model to a new global and omnichannel model. This traditional model
was defined by - - a few stores in a limited number of cities in the world

- a target of fee privileged people who had physical access to those stores

- the promotion of scarcity and exclusivity

According to Anne Michaut from HEC Paris, what are the purposes of retail today? - -
Magnifying the product
- Nurturing client's emotion
- Celebrating the brand

Gamification is a way for luxury brands to get closer to a younger clientele - Yes

, Select the key success factors of a successful customer experience - Customised
Relevant
Involving
Memorable
Elevating

What are the main rules to follow when it comes to customer experience? - - Customer
first
- Connection with customers
- Brand consistency

How can a brand develop its customer loyalty ? Through - - Clientelling programs
- Partnership with other maisons
- Dedicated events
- Services

At Guerlain, what are the three pillars that create a connection with customers ? - -
Store teams
- Customer programs
- Place and retail design

In transitioning from multi-channel to omni-channel, Wendy Chan shares the 3 critical
pillars for success: - Data
IT
People

About the customer experience: the COVID crisis has been an incredible accelerator of
the shift from transaction to personalised service - Yes

What are the main qualities to succeed as a store manager ? - - You need to have an
insatiable curiosity for products
- You need to be passionate
- You need to like people
- You need skills in storytelling

What are the 2 main roles of store managers ? - - Providing a lasting experience with
their clients
- Developing their team

What business sector generated the highest share of revenues in 2021? - fashion &
leather goods

How many stores does LVMH manage? - 5,500

Which was the first Perfume launched in 1947 by Christian Dior? - Miss Dior

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