MGT 103 (BATES) MIDTERM EXAM WITH GUARANTEED ACCURATE ANSWERS|VERIFIED
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Course
MGT 103
Institution
MGT 103
MGT 103 (BATES) MIDTERM EXAM
MGT 103 (BATES) MIDTERM EXAM WITH GUARANTEED ACCURATE ANSWERS|VERIFIED
Marketing - Accurate Answerinterpret the needs and wants of customers, communicate solutions, facilitate change, decision making is messy and may not be "right" answer
Sales era - Accurate ...
MGT 103 (BATES) MIDTERM EXAM
MGT 103 (BATES) MIDTERM EXAM WITH GUARANTEED ACCURATE ANSWERS|
VERIFIED
Marketing - Accurate Answer✅✅interpret the needs and wants of customers,
communicate solutions, facilitate change, decision making is messy and may not
be "right" answer
Sales era - Accurate Answer✅✅1930s-1970s
Production era - Accurate Answer✅✅1850-1930s
Marketing concept era - Accurate Answer✅✅1950s-2000s
Customer relationship era - Accurate Answer✅✅1980s-present
Marketing concept - Accurate Answer✅✅identifies needs and wants of the
customer and provides it to them better than the competition can
, Need - Accurate Answer✅✅a physiological or psychological necessity, doesn't
have to be daily
Want - Accurate Answer✅✅the way you would best like to satisfy the need
Market segmentation - Accurate Answer✅✅dividing the market into more similar
groups of consumers
Product positioning - Accurate Answer✅✅how you place an object in the mind of
the consumer
Market - Accurate Answer✅✅group(s) of consumers that can be characterized by
their interests or buying habits; have the desire and ability to buy an offering
Industry - Accurate Answer✅✅exists to serve a market; a collection of products
and service providers positioned for a target audience
Target market - Accurate Answer✅✅the group(s) of consumers an organization
directs its marketing efforts to
Marketing mix - Accurate Answer✅✅product, price, promotion, place
Perceptual map - Accurate Answer✅✅a subjective map from the mind of the
consumer
Variety - Accurate Answer✅✅in theory: having options increases the chances to
find the perfect flavor/style/etc
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