Guarantees are most effective when the product is well known and/or similar in performance to other brands in the market. correct answers False
Which of the following methods for new-product development incorporates buyers' preferences in the final design of the product? correct answers quality ...
MBA 650 TEST 3 || with A+ Guaranteed Solutions.
Guarantees are most effective when the product is well known and/or similar in performance to
other brands in the market. correct answers False
Which of the following methods for new-product development incorporates buyers' preferences
in the final design of the product? correct answers quality function deployment
Armordo is a famous vacuum cleaner brand in Africa. Clara has heard of Armordo and she
knows that the product is a success. She has started considering whether or not to buy the
vacuum cleaner. What stage of the consumer-adoption process is Clara in? correct answers
evaluation
The product-line length can be obtained by averaging the number of variants within the brand
groups. correct answers False
________ testing is a customer test that involves placing the product within the firm to see how
it performs in different applications. correct answers Alpha
Manufacturers of systems such as razors and ink jet printers use a system of pricing called "two-
part pricing": one price for the disposable products and another for the "hardware." correct
answers False
A ________ is the set of all products and items a particular seller offers for sale. correct answers
product mix
A(n) ________ is an elaborated version of a product idea expressed in consumer terms. correct
answers product concept
Smith & Adams Poultry set up a computer system so that its customers (restaurants and hotels)
can directly inform its central supply system about purchase volumes and dates, as well as
automatically receive confirmation of orders and shipments. This is an example of a company
differentiating its service in terms of ________. correct answers ordering ease
Firms should design the highest performance level possible for their products. correct answers
False
A group of products within a product class that are closely related because they perform a similar
function, are sold to the same customer groups, are marketed through the same outlets or
channels, or fall within given price ranges is known as a ________. correct answers product line
Guarantees are most effective when the product is well known and/or similar in performance to
other brands in the market. correct answers False
Beta testing tests the product within the firm to see how it performs in different applications.
correct answers False
, Capital items are long-lasting goods that facilitate developing or managing the finished product.
They include two groups: installations and ________. correct answers equipment
A ________ is anything that can be offered to a market to satisfy a want or need, including
physical goods, services, experiences, events, persons, places, properties, organizations,
information, and ideas. correct answers product
Companies that fail to develop new products leave their existing offerings vulnerable to
increased domestic and foreign competition. correct answers True
Which of the following is most closely related with the organic growth of an organization?
correct answers developing new products from within
Capital items are long-lasting goods that facilitate developing or managing the finished products.
correct answers True
Most new-product activities are devoted to ________. correct answers improving existing
products
Warranties are formal statements of expected product performance by the manufacturer. correct
answers True
• The private non-profit sector is a provider of services. correct answers True
Customers today want separate prices for each service element, and they also want the right to
select the elements they want. Customers are said to be pressing for ________ services. correct
answers unbundled
A service results in ownership on the part of the client. correct answers False
Which of the following is TRUE regarding services? correct answers Provider-client interaction
is a special feature of services marketing.
The customer service representatives at G.K.'s Heating and Cooling must know as much about
the products as possible, so that they can help customers solve their difficulties without sounding
hesitant or unsure of themselves. This is an example of a high-quality strategy for ________.
correct answers postsale service
Aida decided to switch doctors after she had to wait two and a half hours at her scheduled
appointment to see her doctor. She experienced the ethical problem factor that leads to customer
switching behavior. correct answers False
If the length of a product's downtime increases, the cost incurred decreases. correct answers
False
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