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MGT 103 Exam 1 Questions and Answers
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MGT 103 Exam 1 Questions and Answers
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MGT 103 Exam 1Questions and Answers
What state in today's United States has had 6 different country flags fly over it?
✓✓~ Spain
France
Mexico
The Republic of Texas
United States of America
Confederate States of America
Tag line:
Minnesota
Texas
UCSD
✓✓~ We like it here
Dont mess with Texas
,Break Things Better
* Marketing is
✓✓~ the activity for creating, communicating, delivering, and
exchanging offerings that benefits its customers, the organization, its
stakeholders, and society at large
- creating
- communicating
- delivering,
- exchanging
* Marketing definition (simplify)
✓✓~ 1. to discover the needs and wants of prospective customers
2. satisfy them
Is selling on price a good strategy?
✓✓~ No. because someone will always sell it for less
,A want is
✓✓~ a need that is shaped by a person's knowledge, culture, and
personality
- Need
- Knowledge, culture, and personality
A marketing department relates to
✓✓~ many people, organizations, and environmental forces
The organization and its departments
(marketing)
✓✓~ Human resources department
<<<ownerships (shareholders (owners))
Information systems department
ownerships >>> (shareholders (owners))
<<< relationships (customers)
Marketing department
, >>> Relationships (customers)
Finance department
>>> Partnerships (suppliers)
Manufacturing department
<<< Partnerships (suppliers)
>>> Alliances (other organizations)
Research and development department
<<< Alliances (Other organizations)
(see 1)
Environmental forces
✓✓~ social
economic
technological
competitive
regulatory
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