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MGT 103 FINAL EXAM REVIEW Questions and Answers $15.49   Add to cart

Exam (elaborations)

MGT 103 FINAL EXAM REVIEW Questions and Answers

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  • MGT 103

MGT 103 FINAL EXAM REVIEW Questions and Answers

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  • August 4, 2024
  • 97
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
  • types of intermediaries
  • MGT 103
  • MGT 103
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MGT 103 FINAL EXAM
REVIEW Questions and
Answers

Marketing Channel of Distribution


✓✓~ consists of individuals and firms involved in the process of making

a product or service available for consumption by consumers or industrial

users. Buying something from Amazon, 7 Eleven, Kohl's all examples of

marketing channels




Types of Intermediaries


✓✓~ middleman, agent or broker, wholesaler, retailer, distributor,

dealer




Middleman


✓✓~ any intermediary between the manufacturer and end-user markets




agent/broker

,✓✓~ has legal authority to act on behalf of the manufacturer




wholesaler


✓✓~ sells to other intermediaries, usually retailers




retailer


✓✓~ sells goods directly to the customer




Types of intermediary functions


✓✓~ transactional, logistical, facilitating




transactional function


✓✓~ Buying products for resale, selling by contacting potential clients

and promoting, risk taking in business inventory




logistical function


✓✓~ assorting, storing products at locations, sorting large quantities

into desired amounts, transporting




Facilitating Function

,✓✓~ financing and extending credit to customers, grading and testing

products, marketing info and research that includes competitive trends




time utilty


✓✓~ having products available when the customer wants them




Place Utility


✓✓~ having a product available where customers can buy it and want to

buy it




Form utility


✓✓~ senhancing a product or service to make it more appealing to

buyers




possession utility


✓✓~ entails efforts by intermediaries to help buyers take possession of

a product or service




direct channel for consumers

, ✓✓~ Channel A; represents direct channels where producers and

consumers deal directly with each other




indirect channel for consumers


✓✓~ intermediaries are inserted between the producer and consumers

and perform numerous channel functions. Channel B, C and D




direct channels for business


✓✓~ Channel A; maintains own salesforce and performs all channel

functions




indirect channel for business


✓✓~ Adds industrial distributor (Channel B), agent (Channel C), or both

(Channel D) which is most ineffective




digital marketing channels

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