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Exam (elaborations)

mgt103 final exam Questions and Answers
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  • MGT 103
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  • MGT 103

What does value in pricing emphasize? A) Features B) Benefits C) Costs D) Discounts ~ Benefits Which of the following is NOT one of the Seven Ps of Services Marketing? A) Product (Service) B) Branding C) Price D) Place (Distribution) ~ Branding What pricing strategy involves setting a...

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  • August 4, 2024
  • 54
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers

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  • mgt103 final exam questions and answers

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  • MGT 103
  • MGT 103

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mgt103 final exam
Questions and Answers

What does value in pricing emphasize?

A) Features

B) Benefits

C) Costs

D) Discounts


✓✓~ Benefits




Which of the following is NOT one of the Seven Ps of Services Marketing?

A) Product (Service)

B) Branding

C) Price

D) Place (Distribution)


✓✓~ Branding

,What pricing strategy involves setting a high price initially and then gradually

lowering it over time?

A) Skimming Pricing

B) Penetration Pricing

C) Prestige Pricing

D) Price Lining


✓✓~ Skimming Pricing




Which of the following is NOT a function performed by intermediaries in marketing

channels?

A) Transactional Function

B) Logistical Function

C) Facilitating Function

D) Distribution Function


✓✓~ Distribution Function




Off-Peak Pricing is mentioned in one of the Seven Ps of Services Marketing.

True

False

,✓✓~ True; falls under price

off-peak pricing: charging different prices during different seasons of the year and

different times of the day or days of the week to reflect variations in demand for

service




Value-Pricing focuses on stressing features rather than benefits.

True

False


✓✓~ False

Value-pricing focuses on emphasizing the benefits rather than just the features of a

product or service. The idea is to highlight how the product or service provides value

to the customer, addressing their needs and solving their problems, rather than just

listing its features.




Intensive Distribution aims to provide the best coverage of the target market.

True

False


✓✓~ True




The Planning Phase of the Strategic Marketing Process: An effective marketing plan

should have simple, clear, and specific plans.

, True

False


✓✓~ True




The concept that links internal service quality to customer satisfaction and company

profitability is known as the __________.


✓✓~ Service-Profit Chain




One of the four approaches for selecting an approximate price level is __________

pricing.


✓✓~ demand-oriented




The Multichannel Marketing Multiplier involves the blending of different __________

and delivery channels.


✓✓~ communication




One of the five elements of the promotional mix is __________.


✓✓~ advertising




In the growth phase of the product life cycle, profits peak.

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