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JEEP EXAM STUDY SET
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JEEP EXAM STUDY SETBusiness communication - ANSWER is any communication that promotes a
product, service, marketing, or organization.
Types of sales letters: Solicited and Unsolicited.
The nature of business communication is ANSWER *a two-way process.
*Continuous process.
*pervasive
*Information interchange
*More than words
*communication flow.
*two persons.
*dynamic process.
*goal-oriented
*inter-disciplinary
*communication is contextual.
Solicited Sales Letter - ANSWER prepared in response to inquiries concerning
sales terms, prices, discounts, deliveries, variety, and so on.
Importance of Business Communication - ANSWER *The lifeblood of a business
*Basis for managerial functions.
*Completes successful commercial deals.
, *Increases knowledge, skill, and experience.
* Improve business and human relationships.
Unsolicited Sales Letter - ANSWER started by the seller and mailed to prospective
buyers
Seven C's of Communication - Answer * Clarity
*Correctness
*Completeness
*Concreteness
*Conciseness
*Coherence
*Courtesy
Sales Promotion Letter - ANSWER a marketing letter whose goal is to generate a
positive response from the reader toward the product or service being offered.
Business Communication - Answer The sharing of information between people
inside a company, undertaken for the commercial benefit of the organization.
Uses of Sales Promotion Letters - ANSWER * Maintain communication with
consumers.
*Awaken inactive accounts.
*We welcome new customers.
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