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BA 325 - CHAPTER 8 QUESTIONS AND ANSWERS WITH SOLUTIONS 2024
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BA 325 - CHAPTER 8 QUESTIONS AND ANSWERS WITH SOLUTIONS 2024
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BA 325 - CHAPTER 8 QUESTIONS ANDANSWERS WITH SOLUTIONS 2024
The immense popularity of blogs has meant that most bloggers can make a living off their musings. -
ANSWER false
The unstructured nature of wikis is both a source of strength and weakness. - ANSWER true
Citing Wikipedia as a reference is not considered a good practice because Wikipedia: - ANSWER is not
original source materials, but rather a clearinghouse of information.
_____ refers to efforts that allow participants to share access to products and services rather than having
ownership - ANSWER Collaborative consumption, The sharing economy
Which of the following statements holds true for Wikis? - ANSWER Their key use is to collaborate on
common tasks or to create a common knowledge base.
The inherently _____ nature of feeds allows individuals to rapidly blast their activities to their contacts or
"friends" and forward along posts they think may be of interest to others. - ANSWER viral
The long tail nature of the blogging phenomenon is demonstrated by: - ANSWER the niche content that
is discoverable through search engines and that is often shared via other types of social media.
How are sites and services from the Internet's first phase (Web 1.0) different from those that are
classified as social media or peer-production efforts? - ANSWER Web 2.0 services foster collaboration
and information sharing, as opposed to static, transaction-oriented Web 1.0 efforts.
Blogs do not hold any attraction for corporations because they hinder immediate and unfiltered
distribution of ideas. - ANSWER false
Blogs refer to: - ANSWER online journal entries, usually made in a reverse chronological order.
Marketers can leverage social media channels for: - ANSWER Competitive intelligence
, generating customer input.
disseminating information.
reinforcing a customer's relationship with the firm.
**All the above**
The larger and more active a wiki community, the more likely it is that information will be distorted and
that errors will creep in. - ANSWER false
Which of the following statements about blogging is true? - ANSWER Blog comments can be a hothouse
for spam and the disgruntled.
The term wiki refers to a(n): - ANSWER Web site that can be modified by permitted users, from directly
within a Web browser.
Web 2.0 is often used to refer to Web sites and Internet services that foster social media or other sorts
of peer production. - ANSWER true
The phrase ___________________________ refers to leveraging online channels to draw consumers to
the firm with compelling content rather than conventional forms of promotion such as advertising, e-
mail marketing, traditional mailings, and sales calls. - ANSWER inbound marketing
Professionals looking to create a collaborative space where all members of a team can share learning,
post agenda items, and maintain project documents would most likely choose: - ANSWER A wiki tool or
service
Which of the following statements about Web 2.0 is true? - ANSWER Peer production is leveraged to
create much of the open source software that supports many of the Web 2.0 efforts.
_____ is a phrase used to describe graphical editing tools, such as those found in a wiki, page layout, or
other design tool. - ANSWER What you see is what you get
Blogs are used to collaborate on common tasks or to create a common knowledge base. - ANSWER False
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