Exam (elaborations)
TELUS RATER EXAM WITH QUESTIONS AND VERIFIED ANSWERS
- Course
- Institution
TELUS RATER EXAM WITH QUESTIONS AND VERIFIED ANSWERS...
[Show more]
Content preview
TELUS RATER EXAM WITH QUESTIONS ANDVERIFIED ANSWERS
AC - ANSWER Ad Creative; The Ad Creative is an advertisement that may appear
LP - ANSWER Landing Page: The page to which you are directed after clicking
the AC. The first page to appear.
Query - Answer A word or phrase looked for.
User Intent: ANSWER What the user is genuinely looking for.
Content Page - Answer The webpage that the user is now visiting
Business Page - ANSWER A page that the sponsor wants the audience to visit.
In-market - ANSWER When the user is looking for a product or service
Do all queries include an approximate location? - Answer No.
Exact Intent - Answer An ad might target the user's particular purpose.
Nearby Intent: ANSWER An ad that provides the user with an approximate
solution or something that is commonly associated with the searched item.
Only Topical Connection - Answer An ad may provide something that is topically
connected to the inquiry but does not meet the surrounding intent at all.
, Substitutability - Answer An ad may offer the customer a product or service that is
not exactly what the user was looking for. For example, for the user query [lg
fridge freezer], an ad for [samsung fridge freezer] may appear. When an ad
promotes a product or service that differs from the one searched for, you must
carefully consider how effectively the offered product or service is related to the
user's initial query.
Reasonable Substitute - Answer When a user indicates that they want a specific
product/service from a specific brand or provider, and the ad appears to offer the
same or a very similar product/service from a different brand, provider, or
competitor, you should generally regard this as a reasonable substitute/alternative
to the queried product/service.
Radically Different Alternative/Substitute - Answer An ad may provide a
significantly different alternative that meets the user's needs. For example, if you
search for [disposable straws], an ad may suggest [reusable stainless steel straws].
These items handle the user's straw needs in quite different ways.
While some users may be interested in stainless steel alternatives for their question,
the majority of users would not consider stainless steel straws to be suitable
alternatives to [disposable straws], and the two goods would not be regarded
interchangeable.
Classifier: Topical Content - Answer The page's main material focuses on one or a
few topics.
Additional secondary, minor, or sidebar topics are acceptable, as long as the page
focuses on one or a few topics.
Classifier: Diverse Content - Answer The page's core content is separated into
multiple topics.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller luzlinkuz. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $10.99. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
81531 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now