D081 QBM3 Version 5-Innovative and
strategic thinking Complete Task 1 2024
Western Governors University
, Course/Assessment Code: D081 Version 5/QBM3 Student
A1
The company in this scenario has a combination of clan and adhocracy cultures. They value
employee input and founders and employees are viewed as equal partners. They also value
innovation and desire to be the first company to establish a market share with its folding boat
design. This type of organization will have both advantages and disadvantages in this scenario. Being
innovative will allow the company to create a truly unique product while valuing input from
employees, which could lead to a high level of employee satisfaction and a sense of ownership. The
disadvantages could come in the form of struggling to design and manufacture enough inventory to
meet the one-year goal of being profitable, establishing market share, and expanding into other
regions of Asia.
A2
The company uses a decentralized organizational structure, which is considered to be a Team- Based
Network structure. This type of organizational structure is informal and remains flexible, which can
lead to quicker decision-making, but can also suffer from a lack of clear lines of communication, who
projects are assigned to, and when things are due. I believe this structure will serve as an advantage
in this scenario. The company’s one-year plan will require quick decision-making and a high level of
innovation to design a foldable boat that meets NFDB requirements.
A3
a. organizational culture
With an innovative organizational culture, the company values employee input on design and seeks
creative ideas from the entire organization. This would influence strategic decision- making by
allowing collaboration among all employees and outside innovators. This could have a positive effect
in the “evaluate and compare” step of decision-making, leading the company to quickly choose the
best boat design for the target market.
b. organizational structure
A decentralized organizational structure allows for shared and fluid decision-making within the
company and access to founders at any time. This could benefit the company during the entire
decision-making process. Allowing multiple, and diverse, opinions during decision-making can lead
to very innovative designs that could be quickly implemented into manufacturing.
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