What do we call a field of study which investigates human behavior in organizations, for the
purpose of improving organizational effectiveness and performance? - ANSOrganizational
Behavior
Why do we want to study human behavior in organizations in order to increase effectiveness? -
ANSIt helps us to develop important people skills
It helps us to become a more effective leader
What do we mean when we talk about 'creative & cultural' industries? - ANSIt includes
traditional arts such as music, ballet, opera, theater, painting and sculpture
Core industries such as film, museums, galleries & photography
Publishing, video & computer games, sound recording, television & radio
Advertising, design & fashion
Producers of creative products never really know if people will commit to purchase. -
ANSUncertainty of Demand
The artist's taste and the quality and quantity of creative effort impact the product. -
ANSConnection to the Product (art for art's sake)
The need for a number of skilled and specialised outputs to create, market and promote the
product. - ANSDiversity of Skills (Motley Crue)
The endless supply of creative and substitute products. - ANSDifferentiated Products (Infinite
variety)
What is it called when there is an enormous diversity in the level or quality that occurs among
cultural products? - ANSVertically differentiated skills
Should creative and entertainment industries be studied the same way as military or
manufacturing industries? Why? - ANSNo; Different conditions and circumstances call for
different approaches and when working with creative individuals, you must allow them the space
and freedom to invest their own ideas and expertise in the project, while providing the focus
necessary to achieve their own or the organization's goals. Military and manufacturing industries
should have a more researched and scientific approach
What term refers to the individual characteristics that relate to the way we think, feel and
behave? - ANSPersonality
, Name and describe the 'Big Five' personality traits. - ANSOpenness to experience: When
someone is willing to embrace intellectual curiosity and try new things, they tend to associate
higher on this scale;
Conscientiousness: A tendency to be organized and dependable;
Extraversion: A person's tendency towards extraversion is related to the desire to be with other
people;
Agreeableness: People who are sympathetic, kind, affectionate, and trusting score high on
agreeableness;
Neuroticism: The tendency towards emotional instability
A creative person is more likely to be low on the scale of openness to experience. - ANSF
People who score lower on the conscientiousness scale tend to be more organized and are
self-disciplined. - ANSF
All the most famous people are considered extroverts. - ANSF
High neuroticism has been demonstrated to be a common factor in many creative personalities,
especially those who find a career within the field of popular music - ANST
People that indicate a preference for Intuition rely on actual data and pay attention to details. -
ANSF
Researchers have found that important factors in job performance such as creativity, leadership
and integrity are related to intelligence, not personality. - ANSF
What type of characteristics does the Flippen Profile assess? - ANSIt assess an employee's or
individual 'leadership' characteristics
What trait is shown the most consistently in creative individuals? - ANSOpenness to Experience
An individual's generalized belief about internal control versus external control is called -
ANSLocus of control
As a Senior Vice President of Marketing at Provident Music, you oversee a team of product
managers for your artists, all of whom have an internal locus of control, you should: - ANSallow
them considerable leeway in determining how to perform their work.
When Valerie Vesuvius had 'erupted' in rehearsal, has a reputation for being 'difficult' and often
has 'backstage tantrums', we would consider this personality trait as - ANSemotionally unstable
or 'neurotic'
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