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UX Design Institute - Professional Diploma Final Exam Questions And Answers. Verified and Updated

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UX Design Institute - Professional Diploma Final Exam Questions And Answers. Verified and Updated Concept: Golden Thread - answerset of concepts/ideas that articulate UX design process; 1. UX design is a problem solving discipline 2. UX is a process 3. UX is a research-based discipline 4. Qu...

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  • August 5, 2024
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UX Design Institute - Professional Diploma
Final Exam Questions And Answers. Verified
and Updated

Concept: Golden Thread - answer✔✔set of concepts/ideas that articulate UX design process;
1. UX design is a problem solving discipline
2. UX is a process
3. UX is a research-based discipline
4. Qualitative research is more insightful than quantitative
5. Flow is important to creating a pleasant experience
6. UX is a tool for minimizing risk of wasting time/money and of building poor quality product

3 types of design that go into high quality products - answer✔✔- functional design
- aesthetic design
- experience design

Why does experience matter? - answer✔✔Negative emotions have a multiplier effect; one
negative experience can outweigh many positives

2 responsibilities of an experience designer - answer✔✔1. product integrity; they represent the
user AND the integrity of the product itself
2. product desirability

3 key ingredients of a successful product - answer✔✔1. viability (business) - product has to
make or save money for the business
2. feasibility (technology) - product has to be buildable at a viable price
3. desirability (customer) - product has to be solving a problem to make a customer want to use it

questions to ask to identify desirability - answer✔✔1. is there a problem?
2. is our product solving it?
3. is the experience great?


EXAM STUDY MATERIALS July 24, 2024 1:33:58 PM

,What are the inputs and outputs of UX? - answer✔✔- Inputs: user testing, interviews,
wireframes, journey maps
- Outputs: money

What are the business benefits of UX? - answer✔✔- increase revenue, customer acquisitions,
conversions, customer satisfaction, customer retention, sales/sales per visitor/revenue per sale
- reduce cost, customer turnover, time to market

concept: UX design process - answer✔✔research -> define -> design -> prototype ->
validate/test

what are the benefits of the design process? - answer✔✔- vision is clear
- product is visualized in high-fidelity
- process has a natural structure that is easily understandable
- ideas can be iterated cheaply
- 3 success factors (viability, feasibility, desirability) are given equal importance

examples of design pitfalls - answer✔✔- not carrying out customer research
- designing for yourself
- being technology-led rather than customer-led

concept: danger of features - answer✔✔- features involve trade-offs --> each new feature crowds
an existing one;
adds too much complexity and cost (time & money)

possible problems w/ software development - answer✔✔- focus on features vs. goals
- failure to follow the design process and produce high-fidelity designs
- failure to prioritize

what is the importance of low-fidelity design? - answer✔✔- reduces ambiguity on what a
product could be like
- gives time and space to validate a design before building
- reduces rick of spending extra money/time, creating low-quality products, and damaging the
brand

definition: edge cases - answer✔✔use cases that occur less frequently; things that few people do
infrequently



EXAM STUDY MATERIALS July 24, 2024 1:33:58 PM

, what are the rules for prioritizing? - answer✔✔NOT ALL USE CASES ARE MADE EQUAL
- things that most people do most often
- things that some people do somewhat often
- things that few people do infrequently (edge cases)

definition: context - answer✔✔- the social and physical environment where the product is being
used

concept: Paradox of Specificity - answer✔✔- by getting more specific about the
goals/behaviors/context of target audience, the product will be more likely to be used by wider
audience

definition: mental model - answer✔✔idea of how a product works

definition: design model - answer✔✔how a product actually works

definition & example: quantitative research - answer✔✔- structured, numerical, measurable,
objective, statistical, broad insights
- larger sample size;
- "hard" science
- ex. multiple choice questions, analytics

definition & example: qualitative research - answer✔✔- unstructured, not measurable,
subjective, focus groups, deep insight
- smaller sample size
- "soft" science w/ grey areas
- ex. usability tests, open-ended survey questions

definition & example: observational research - answer✔✔- conclusions based on culmination of
collected data
- ex. Google Analytics for ads

example: attitudinal research - answer✔✔- ex. interviews, open-ended survey questions

benefits of usability testing - answer✔✔- presents user's experience and product from user's
perspective
- unites stakeholders behind common cause
- challenges/validates assumptions about product


EXAM STUDY MATERIALS July 24, 2024 1:33:58 PM

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