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INSIDE LVMH EXAM QUESTIONS AND ANSWERS
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INSIDE LVMH EXAM QUESTIONS AND ANSWERS
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INSIDE LVMH EXAMQUESTIONS AND
ANSWERS
Which of these Maisons is the oldest? - answer- CHAUMET
What are the key drivers for Selective Retailing Maisons? - answer- - Constant
innovation
- Personalization of relationships
- Transforming shopping in a unique experience
Which Fashion House within the Group was founded in 1846? - answer- Loewe
How many stores does LVMH manage? - answer- More than 6,000 stores
LVMH Operating Model has six pillars. Which one is not correct? - answer- Centralized
Organization
How many employees work at LVMH and how many are women? - answer- 213,000
employees out of which 71% are women
How many Maisons are part of the LVMH Group? - answer- More than 75
Which business sector at LVMH generated the highest share of revenues in 2023? -
answer- Fashion & Leather Goods
, Which Maison of the Perfumes & Cosmetics division is the oldest? - answer- Officine
Universelle Buly
Which is the oldest wine estate and youngest brand in the Wines & Spirits division? -
answer- Domaine des Lambrays (oldest) & Eminente (youngest)
Which characteristics may help to measure the luxuriousness of an offer? - answer- -
Quality
- Scarcity
- Delivering experimental rewards
- Signed by brands
- Controlled channels
- Personalized services
- Price
Select the appropriate sentences related to LVMH omnichannel strategy - answer- -
Omnichannel is a client-centric approach aimed at providing a consistent, qualitative,
and seamless customer experience across all channels and geographies.
- Establishing a smooth omnichannel customer experience requires cross-collaboration
across all teams, departments, and through all activities - from warehouses to stores.
Looking at distribution, is Brick and Mortar still an important part of the Luxury story? -
answer- Yes
According to Bain & Company, China will be the largest market for personal luxury
goods in 2030. - answer- Agree
How do Fashion & Leather Goods Maisons offer their clientèle unique customer
experiences? - answer- By mastering their distribution
According to Erwan Rambourg the young generation of luxury buyers have transformed
the luxury industry in certain areas such as casualization, social media or values. -
answer- True
According to Bain & Company, by 2030, online sales will represent... - answer- 33% of
the luxury sales
What are the core values of LVMH? - answer- - Creativity & Innovation
- Entrepreneurial spirit
- Quest for excellence
- Sense of commitment
What can Innovation enable at Louis Vuitton? - answer- - Share the Maison's history
with the clients
- Uphold creativity and Savoir-Faire
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