WSC - Lost and Font exam with 100% correct answers
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WSC - Lost and Font
Institution
WSC - Lost And Font
Typography correct answersis the art of arranging letters and text in a way that makes the copy legible, clear, and visually appealing to the reader. It involves font style, appearance, and structure, which aims to elicit certain emotions and convey specific messages.
Johannes Gutenberg correc...
Typography correct answersis the art of arranging letters and text in a way that makes the copy legible,
clear, and visually appealing to the reader. It involves font style, appearance, and structure, which aims
to elicit certain emotions and convey specific messages.
Johannes Gutenberg correct answerswas a German inventor and craftsman who introduced letterpress
printing to Europe (in mid 15th century) with his movable-type printing press. Though movable type was
already in use in East Asia, Gutenberg invented the printing press that later spread across the world.
Gutenberg's letterforms were based on the Blackletter calligraphy that was used to write manuscripts.
The downside was that it limited the amount of text that could fit on a single page, creating longer books
that required more time to set up.
Nicolas Jenson correct answersrecognized (in 1470) that simpler letterforms would result in being able to
fit more text on a single page, resulting in shorter books with faster setup times. He created the first
Roman typeface, based on Blackletter and Italian Humanist lettering.
Aldus Manutius and Francesco Griffo correct answerscreated the first italic typeface (in 1501), which
allowed even more text to fit onto the page. While initially invented as a space-saving measure, italics
are still used to emphasize text.
William Calson I (the elder) correct answerscreated a new typeface style that included more contrast
between strokes in each letterform (in 1734). Now referred to as "Old Style" type, these typefaces made
letterforms more distinguishable from one another at a glance, improving readability.
John Baskerville correct answerscreated Transitional typefaces with more distinct letterforms (in 1757).
While he made improvements to type, ink, and printing presses, his typeface was blacker than that of his
contemporaries. His design was criticized due to the thickness of the strokes. His typeface was a
commercial failure but was revived in the 20th century, and he has since been hailed as "the greatest
printer England ever produced."
, Firmin Didot and Giambattista Bodoni correct answerstype designers who both created modern serifs
with extreme contrast between strokes in the 1780's. The typefaces are very similar in appearance and
showcased the quality of the metal-casting work, as thinner strokes required much better craftsmanship.
The distinct differences between the two fonts, are mostly in the appearance and placement of
particular letterforms.
Slab Serif Type correct answers(also called mechanistic, square serif, antique or Egyptian) typeface is a
type of serif typeface characterized by thick, block-like serifs.
Vincent Figgins correct answerswas the designer of the first commercially available slab serif, or
Egyptian, typeface called "Antique", that had appeared in 1815. It was more attention-grabbing than
more traditional serifs. The primary characteristic of slab serif fonts is the lack of curvature on the serifs.
William Caslon IV correct answersdeveloped "Two Lines English Egyptian", also known as "Caslon
Egyptian" in 1816. It caught on quickly, and advertisements and other printed material from the early
19th century stood out because of its use.
sans serif typeface correct answerswas influenced by block lettering that was commonly used in classical
antiquity, in which serifs were minimal or missing entirely. During the early 1800s, Egyptomania took
much of the Western world by storm, and both typography and design took cues from Ancient Egyptian
art and its blocky lettering style.
Frederic Goudy correct answerswas the first full-time type designer, who got his start in the 1920s. He
created iconic fonts that are still in use, including Copperplate Gothic and Goudy Old Style (based on
Jenson's Old Style typefaces).
Max Miedinger correct answersdesigned Helvetica, arguably the most iconic typeface of the 20th
century (in 1957).
Digi Grotesk correct answerswas the first digital typeface, designed by Rudolf Hell in 1968. Early digital
fonts were bitmaps, which resulted in less-than-ideal readability at small sizes. (In 1974, the first outline
(vector) fonts were developed, which resulted in better readability at the same time as reducing file
sizes.)
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