Exam (elaborations)
MGT 6311 MidTerm Questions And Answers
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MGT 6311 MidTerm Questions And Answers
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MGT 6311 MidTerm Questions And AnswersSERP Correct Answers Search Engine Results Page
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First Phase of Customer Marketing Model Correct Answers hhhh
Awareness
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Cluetrain Manifesto Correct Answers A set of 95 theses
hhhh hhhh
organised as a call to action ( CTA ) for businesses operating
within a newly connected marketplace , published in 1999 While
some of the book's claims have failed to materialise , it was an
early source of guidelines for social media and obtained a cult
like following .
Market share Correct Answers In strategic management and
hhhh hhhh
marketing , market share is the percentage or proportion of the
total available market or market segment that is being serviced
by a company .
Metric Correct Answers A unit of measurement .
hhhh hhhh
Pay per click ( PPC ) Correct Answers Pay per click is
hhhh hhhh
advertising where the advertiser pays only for each click on their
advert , not for the opportunity for it to be seen or displayed .
Return on investment ( ROI ) Correct Answers The ratio of
hhhh hhhh
cost to profit .
Search engine optimisation ( SEO ) Correct Answers SEO is
hhhh hhhh
the practice that aims to specific keywords in the search engines
. improve a website's ranking for
,Short Message Service ( SMS ) Correct Answers Electronic
hhhh hhhh
messages sent on a cellular network .
Strategy Correct Answers and achieve its A set of ideas that
hhhh hhhh
outline how a product or brand will be positioned distribute ,
promote and objectives . This guides decisions price the product
or service on how to create ,
Tactic Correct Answers A specific action or method that
hhhh hhhh
contributes to achieving a goal
Attention economy Correct Answers The idea that human
hhhh hhhh
attention is a scarce commodity i.e. seeing attention as a limited
resource .
Customer experience map Correct Answers A visual
hhhh hhhh
representation of the customers ' flow from beginning to end of
the purchase experience , including their needs , wants ,
expectations and overall experience .
Customer persona Correct Answers A detailed description of a
hhhh hhhh
fictional person to help a brand visualise a segment of its target
market .
Global citizen Correct Answers A person who identifies as
hhhh hhhh
part of a world community and works toward building the values
and practices of that community
Tribe Correct Answers A social group linked by a shared
hhhh hhhh
belief or interest .
, Product Correct Answers An item sold by a brand .
hhhh hhhh
Story Correct Answers A narrative that incorporates the
hhhh hhhh
feelings and facts created by your brand , intended to inspire an
emotional reaction .
Business intelligence / insights Correct Answers Data that can
hhhh hhhh
help businesses understand the factors influencing their success
and how these can be used to benefit them .
Connected customer Correct Answers Consumers are
hhhh hhhh
increasingly connected , using ever - growing numbers of
Internet - enabled devices . These offer opportunities for data
collection .
Current indicators Correct Answers Information from the
hhhh hhhh
present time that can help businesses to understand their
customer and themselves .
Customer intelligence Correct Answers The process of
hhhh hhhh
gathering and analysing information about customers to improve
customer relationships and allow for more strategic business
decisions .
Data intelligence Correct Answers The process of gathering
hhhh hhhh
and analysing data from all available sources to improve
customer relationships and make more strategic business
decisions .
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