MGT 6311: Digital Marketing - Midterm Exam
Questions With Complete Solutions
Marketing Correct Answers Creation and satisfaction of
hh hh
demand for a product or service.
Digital Marketing Correct Answers Utilizing the internet and
hh hh
other digital channels to drive demand for products and services
Strategy Correct Answers Set of ideas that outline how a
hh hh
product or brand will meet its objectives
Tactic Correct Answers A specific action or method that
hh hh
contributes to achieving a goal.
Components of GOST strategy Correct Answers Goals
hh hh
Objectives
Strategies
Tactics
What are the Five Cs? Correct Answers Customers
hh hh
Company
Collaborators
Competitors
Context
Customers (5 Cs) Correct Answers Potential buyers with wants
hh hh
and needs that the company aims to fulfill with its offerings
Business vs. non-business buyers
,Company (5 Cs) Correct Answers The org or business unit
hh hh
providing certain goods or services
Look internally at messaging, positioning, etc.
SWOT Correct Answers Strength, Weakness, Opportunities,
hh hh
Threats
Competitors (5 Cs) Correct Answers Orgs that offer products or
hh hh
services that aim to fulfill the same wants/needs of the same
customers as the company's offering
Collaborators (5 Cs) Correct Answers External business entities
hh hh
that work with the company to create value for customers
Context (5 Cs) Correct Answers The environment in which the
hh hh
company operates and its associated elements
What does PESTEL stand for? Correct Answers Political
hh hh
Economic
Sociocultural
Technological
Ecological
Legal
What are the steps of a customer marketing model? Correct hh
Answers Awareness
hh
Interest & Engagement
Acquisition
Customer Segmentation
, Customer Retention
Support & Advocacy
Awareness Correct Answers Creating an identification moment
hh hh
in the customer's mind
Interest & Engagement Correct Answers Informing the
hh hh
customer of your offerings and encouraging them to learn more
"Now that I know you exist, why should I care?"
Acquisition Correct Answers Converting a prospect into a
hh hh
customer
Customer Segmentation Correct Answers Differentiating
hh hh
between customer segments and marketing to them accordingly
Customer Retention Correct Answers Focus on convincing an
hh hh
existing customer to purchase again
Support & Advocacy Correct Answers Satisfying customers to
hh hh
the point where they spread the word about offerings
Customer Personas Correct Answers Semi-fictional depictions
hh hh
of the target audience
Demographic Profiling Components Correct Answers Age
hh hh
Gender
Marital Status
Education
Questions With Complete Solutions
Marketing Correct Answers Creation and satisfaction of
hh hh
demand for a product or service.
Digital Marketing Correct Answers Utilizing the internet and
hh hh
other digital channels to drive demand for products and services
Strategy Correct Answers Set of ideas that outline how a
hh hh
product or brand will meet its objectives
Tactic Correct Answers A specific action or method that
hh hh
contributes to achieving a goal.
Components of GOST strategy Correct Answers Goals
hh hh
Objectives
Strategies
Tactics
What are the Five Cs? Correct Answers Customers
hh hh
Company
Collaborators
Competitors
Context
Customers (5 Cs) Correct Answers Potential buyers with wants
hh hh
and needs that the company aims to fulfill with its offerings
Business vs. non-business buyers
,Company (5 Cs) Correct Answers The org or business unit
hh hh
providing certain goods or services
Look internally at messaging, positioning, etc.
SWOT Correct Answers Strength, Weakness, Opportunities,
hh hh
Threats
Competitors (5 Cs) Correct Answers Orgs that offer products or
hh hh
services that aim to fulfill the same wants/needs of the same
customers as the company's offering
Collaborators (5 Cs) Correct Answers External business entities
hh hh
that work with the company to create value for customers
Context (5 Cs) Correct Answers The environment in which the
hh hh
company operates and its associated elements
What does PESTEL stand for? Correct Answers Political
hh hh
Economic
Sociocultural
Technological
Ecological
Legal
What are the steps of a customer marketing model? Correct hh
Answers Awareness
hh
Interest & Engagement
Acquisition
Customer Segmentation
, Customer Retention
Support & Advocacy
Awareness Correct Answers Creating an identification moment
hh hh
in the customer's mind
Interest & Engagement Correct Answers Informing the
hh hh
customer of your offerings and encouraging them to learn more
"Now that I know you exist, why should I care?"
Acquisition Correct Answers Converting a prospect into a
hh hh
customer
Customer Segmentation Correct Answers Differentiating
hh hh
between customer segments and marketing to them accordingly
Customer Retention Correct Answers Focus on convincing an
hh hh
existing customer to purchase again
Support & Advocacy Correct Answers Satisfying customers to
hh hh
the point where they spread the word about offerings
Customer Personas Correct Answers Semi-fictional depictions
hh hh
of the target audience
Demographic Profiling Components Correct Answers Age
hh hh
Gender
Marital Status
Education
