Exam (elaborations)
MGT6311Midterm Questions With Complete Solutions
- Course
- Institution
MGT6311Midterm Questions With Complete Solutions
[Show more]
Content preview
MGT6311Midterm Questions With Complete SolutionsWhat is the main purpose of marketing? Correct Answers hh
creation and satisfaction of demand for a product or service
hh
(create a product that sells, vs. sell a product)
What is the main purpose of digital marketing? Correct hh
Answers using the internet, social media, and other digital
hh
channels to drive demand
strategy Correct Answers set of ideas that outline how a product
hh hh
line/brand will achieve its objectives
tactic Correct Answers specific action/method that contributes
hh hh
to achieving a goal
GOST Correct Answers goals, objectives, strategies, tactics
hh hh
What are the 5 C's of marketing? Correct Answers customers,
hh hh
company, competitors, collaborators, context
What are marketing personas? Correct Answers fictional
hh hh
customer profiles used to target marketing materials to specific
customer segments
What are the 5 P's of the marketing mix? Correct Answers hh
price, product, place/placement, people, promotion
hh
What are Porter's 5 forces? Correct Answers competitive
hh hh
rivalry, power of customer, threat of new entrants, power of
suppliers, threat of substitute products
, What does PESTLE stand for? Correct Answers political,
hh hh
environmental, social, technological, legal, and economic factors
that impact a marketing strategy
What are the 4 pillars for situational analysis? Correct Answers
hh
environment (PESTLE), business (unique selling points),
hh
customers/customer journey, and competitors (marketers,
disrupters, replacements)
What are SMART objectives? Correct Answers specific,
hh hh
measurable, achievable, relevant, time-bound
What is a KPI? Correct Answers key performance indicator, a
hh hh
metric for determining the success or failure of a tactic
bounce rate Correct Answers the percent of users who click on
hh hh
a site but leave before going to any other linked pages within the
site
What makes digital marketing different from other marketing
channels? Correct Answers more data available, more rapid
hh hh
change, more disruptors, more competition for customer
attention, opportunity for more granular customer segment
targeting
What are the aspects of a user persona? Correct Answers
hh
psychological, behavioral, emotional, technological (prefered
hh
media)
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Classroom. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $10.99. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
73091 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now