Exam (elaborations)
MGT 6311 Final Exam Questions And Answers Well Illustrated.
- Course
- Institution
MGT 6311 Final Exam Questions And Answers Well Illustrated.
[Show more]
Content preview
MGT 6311 Final Exam Questions And AnswersWell Illustrated.
Youtube hStats h- hcorrect hanswer. h h h h- hFirst hvideo haired hon h4/23/05
- hover h1 hbillion hunique hvisitors/month, h6 hbillion hhours hof hvideos/month
- h25% hof hviews hcome hfrom hmobile hdevices h
- hSecond hlargest hsearch hengine hbehind hGoogle h
- h17% hof hall hinternet htraffic
- h56% hof hvides hare h<2mins
Most hcommon hvideos h- hcorrect hanswer. h h h h- hExplainers
- hProduct hDemos h
- hHow-Tos
- hTestimonials
Video hStats h- hcorrect hanswer. h h h h>4/5 hTwitter husers hwatch hvideo hcontent hon hTwitter
10billion hvideos/day hare hwatched hon hSnapchat
500million hpeople/day hwatch hvideos hon hFacebook
85% hof hvideos hwatched hon hFacebook hare hwatched hwithout hsound
Video hViews h- hcorrect hanswer. h h h hA hvideo his hconsidered ha hview hon hFacebook hif hit hruns
hfor hat hleast h3 hseconds
Impact hon hVideo hon hemail h- hcorrect hanswer. h h h hIncluding hvideo hin hemail hincrease
hconsumer hengagement hand hhas han hoverall hpositive himpact hon hthe hchannel
The hword h"video" hin hemail hsubject hline h
- hincreases hopen hrates hby h~20% h
- hincreases hCTRs hby h~65%
- hreduces hunsubscribes hby h26%
,A hvideo hincluded hin hthe hemail hincreases hCTR hby h200-300%
Impact hof hVideo hon hWebsites h- hcorrect hanswer. h h h hVideo hhas ha hroughly h100% hincrease
hin hconversion hrates
Online hVideo hStats h- hcorrect hanswer. h h h h- honline hvideos hwill haccount hfor h80% hof hall
hconsumer hweb htraffic hby h2020
- h83% hof hconsumers hindicate hthey're hwilling hto hshare hvideos hthey hlike hwith htheir hfriends
hand hpeers
- h85% hof hthe hUS hinternet haudience hwatches hvideos honline.
Business hgoals hfor husing honline hvideo h- hcorrect hanswer. h h h h- hCommunication
- hSales
- hLead hGeneration
- hCustomer hService
- hPromotion
Customer hpreference/behaviors h- hcorrect hanswer. h h h h- h2/3 hconsumers hprefer hwatching
hexplainer hvideos h
- h3/4 hmillennials hsay hvideo hhelps hthem hin hcomparison hshopping h
- h40% hof hconsumers hsay hvideos hincreases hthe hchance hof hpurchasing ha hproduct hthrough
htheir hmobile hdevices
- h69% hof husers hprefer hto hwatch ha hvideo hto hlearn ha hproduct/service hthan hreading habout hit
Video hContent hTips h- hcorrect hanswer. h h h h- hCapture hattention hearly
- hShorter his htypically hbetter h(30secs h- h2mins)
- hKeep hit hcasual
- hMaintain hrelevance
Onsite hVideo h- hcorrect hanswer. h h h hOnsite hvideos hare ha huse hof hvideos hon han
horganizations hwebsite
Online hVideo h- hcorrect hanswer. h h h hOnline hvideos hare hvideos hresiding hon ha hthird-party
hsite hsuch has hYouTube
Benefits hof hOnsite hVideo h- hcorrect hanswer. h h h h- hMake hWebsite hStickier: hmakes
hcustomers hspend hmore htime hon hour hsite h
, - hCapture hCustomer/Prospect hAttention: hhelp hpull hthe hcustomer hdeeper hinto hthe hbuyer
hjourney h
- hCreate hBuzz: hcreate hnew hawareness hand hinterest hvia hviral hadvocacy
- hDisseminate hInformation hMore hClearly: heasier hfor ha hcustomer hto hsee ha hproduct hin
haction
- hBuild hproduct/service hinterest: hSeeing hand hhearing ha hperson htalk hcan hbe ha hmore
hengaging hprocess h
- hEntice hConversion/Purchase: hhelp hthe hinfluence hof hconversion hor hpurchase
Onsite hVideo hBest hPractices h- hcorrect hanswer. h h h h- hProviding hControl: hmake hit heasy hfor
husers hto hcontrol hthe hvideo
- hContext: hthink habout hthe hoverall hcontext hto hthe hvideo hand hpotentially huse htext, hmusic,
himagery hand hso hforth hto hfurther henhance hthe hvideo
- hHighlights: hmake hit hvery heasy hfor husers hto hunderstand hthe htopic hor htopics hand hthe
hlength hof hthe hvideo
- hEase hof hDissemination: hmake hit hsuper heasy hfor hviewers hto hshare hour hvideos
VSEO h(Video hSearch hEngine hOptimization) hComponents h- hcorrect hanswer. h h h h-
hKeyword hRelevance: hwe hwant hto hconsider hthe hbest hkeywords hto huse hthat hcorrelate hwith
hour hvideos
- hTitle: hspecify ha htitle hfor hthe hvideo
- hDescription: hUsers hwill hsee hthis hwhen hvideo hresults hare hreturned, hand hthey hmay hshow
hin hsearch hengine hresults has hwell
- hMeta hTags: hmetadata hassociated hwith hthe hvideo hto hhelp hthe hplatform hbetter
hunderstand hwhat hthe hvideo his habout
- hKeep hChannel hContent hFresh: hset hup ha hbrand haccount h- hWithin hthis haccount, hwe hcan
hcreate ha hchannel hthat's hspecific hto hour hbusiness hor horganizationThis his hwhere hwe hwant
hto hhouse hour hvideos h
- hEncourage hLikes hand hSharing: hThis hmight hbe hdone hwithin hthe hvideo hitself, hand hwe
hcan halso hencourage hthis hbehavior hin hthe hvideo hdescription
- hHD: hUpload hvideos husing ha hhigh-definition hformat
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller techgrades. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $11.99. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
72349 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now