Google Search Certification Questions And
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An vadvertiser vwants vto vimprove vthe vposition vof vads von vGoogle vbut visn't vwilling vto vraise
vbids. vWhat velse vcould vincrease vAd vRank?
-Make vchanges vto vimprove vthe vcomponents vof vQuality vScore
-Change vkeyword vmatch vtypes vfrom vexact vmatch vto vphrase vmatch
-Review vimpression vshare vdata vto videntify vmissed vopportunities
-Lower vbids von vkeywords vwith va vlow vclickthrough vrate v(CTR) v- vcorrect vanswer. v v v vMake
vchanges vto vimprove vthe vcomponents vof vQuality v Score
With vcall vextensions, va vcustomer vwho vsearches vfor vThai vfood von vher vmobile vphone vcan
vsee van vad vfor va vThai vrestaurant, valong v with va vphone vnumber, vand vmake vthe vcall v with
vone vclick. vHow vis vthat vpriced?
-The vsame vas vwhen vsomeone vclicks von van vad
-By vthe vminute, vbased von vthe vlength vof vthe vcall
-Negotiated vin vadvance, vwith vbulk vdiscounts
-Flat vfee, vbased von vthe vcaller's vphone vmodel v- vcorrect vanswer. v v v vThe vsame vas vwhen
vsomeone vclicks von van vad
-a vglobal, vonline vclothing vretailer vthat vchanges vits vinventory vseasonally
-campaigns vthat vneed vto vreduce vexposure von vcompetitive vkeywords v- vcorrect vanswer. v v v
va vglobal, vonline vclothing v retailer vthat vchanges v its vinventory v seasonally
If van vadvertiser vhas vthe vsame vkeyword vin v2 vdifferent vad vgroups, vthe vone ventered vin va
vgiven vauction v will vhave vthe:
-highest vmaximum vcost-per-click v(CPC) vbid
-most vhistorical vdata vin vthe vaccount
-best vQuality vScore
-highest vAd vRank v- vcorrect vanswer. v v v vhighest vAd vRank
Nick vsells v5 vflavors vof vgourmet vpopcorn. vWhy vis vhe vbundling vads vfor vhis vbest-selling
vflavor, v"Sweet v& vspicy vcoconut," v with vrelated vkeywords v like v"coconut vsnacks" vin va
Having vlaunched vher vfirst vSearch vcampaign, vAsha vwants vto vknow vjust vhow vmany vcalls
vare vbeing v generated vfrom vthe vnumber vin vher vads, von vher v website, vor v clicks von va vphone
vnumber von vher vmobile v website. vWhat vconversion vsource vshould vshe vtrack?
-Imports
-Apps
-Phone vcalls
-Website v- vcorrect vanswer. v v v vPhone vcalls
You vwant vto vuse vAdWords vto vpromote vyour vdog-sitting vservice. vWhat vkind vof vcampaign
vmight v you vcreate vto vreach vdog vowners, v whether vthey're vsearching von vGoogle vor vsurfing
va vpet-supply v website?
-Universal vApp
-Search vNetwork
-Display vNetwork
-Search vNetwork vwith vDisplay vopt-in v- vcorrect vanswer. v v v vSearch vNetwork vwith vDisplay
vopt-in
To vcreate va vcustomer vexperience vthat's vrelevant vand vuseful vat vevery vtouchpoint, va
vsearch vadvertiser vshould vfocus von:
, -launching va vcross-device vcampaign
-carrying vover vthe vtheme vof vher vtraditional vad vcampaign vto vher vonline vcampaign
-running vads vonly von vmobile vdevices
-addressing vconsumers' vneeds v- vcorrect vanswer. v v v vAddressing vconsumers' vneeds
You're vreviewing vthe vpaid v& vorganic vsearch vreport vfor va vclient vwho vruns va vMaui
vsnorkeling vtour vbusiness, vand v you vsee vthat vher vbusiness vappears vonly v in vorganic
vsearch vfor vqueries vsuch vas v"boat vsnorkeling vtour" vand v"beachside vsnorkeling vtour." v You
-lower vthe vbudget vfor vall vof vher vcampaigns vthat vcontain vthese vqueries vas vkeywords
-increase vthe vbudget vfor vall vof vher vcampaigns vthat vcontain vthese vqueries vas vkeywords
-create v2 vseparate vad vgroups vfocused von vboat vand vbeachside vsnorkeling vand vinclude
vthese v queries vas vkeywords v - vcorrect vanswer. v v v v create v2 vseparate vad vgroups vfocused
von vboat vand vbeachside vsnorkeling vand vinclude vthese vqueries vas vkeywords
If vyou're vcurrently vusing vtext, vdisplay, vand vvideo vads vbut valso vwant vto vmore vspecifically
vcontrol vspending von vads vthat vappear v when vsomeone vsearches von vGoogle, v which
vadditional vcampaign vtype v would v you vchoose?
-Universal vApp
-Search vNetwork vwith vDisplay vopt-in
-Display vNetwork
-Search vNetwork v- vcorrect vanswer. v v v vSearch vNetwork
Chanara, va vsenior vaccount vmanager vat va vlarge vdigital vagency, vlikes vhaving van vAdWords
vmanager vaccount. vWhat vcan vshe vdo v with va vmanager vaccount vthat vshe vcan't vdo v with van
vindividual vaccount?
-Use va vsingle vsign-in vfor vall vaccounts
-Upgrade vmultiple vmanager vaccounts
-Access vthe vAdWords vApplication vProgramming vInterface v(API)
-Upgrade veach vindividual vAdWords vaccount v- vcorrect vanswer. v v v vUse va vsingle vsign-in vfor
vall vaccounts
Blake vis vselling vbaseball vcaps vand vusing vconversion vtracking. vWhat vinformation vmight
vhe v learn vfrom vthe vconversion v tracking vdata?
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