MAR 3023 Final Guide || with 100% Errorless Answers.
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Course
MAR 3023
Institution
MAR 3023
What is the basic idea of marketing or the marketing concept correct answers Satisfy customer needs while making long term profits
Marketing does not operate in which of the following environment ? correct answers Personnel
What is the application of the systems approach to marketing? correct...
MAR 3023 Final Guide || with 100% Errorless Answers.
What is the basic idea of marketing or the marketing concept correct answers Satisfy customer
needs while making long term profits
Marketing does not operate in which of the following environment ? correct answers Personnel
What is the application of the systems approach to marketing? correct answers Marketing Mix
What could be the implications of a architect quoting a very low price to his client? correct
answers Runs risk of being seen as incompetent or desperate
in the sales era, the focus was on correct answers getting rid of the product
in the marketing era, the focus is on correct answers satisfying customer needs
What effect did the invention of trains have on the market? correct answers Expanded it
Is the location important to a doctor's office? correct answers Important because of the image it
will convey
What invention ushered the industrial revolution correct answers Steam Power
Who runs the Greek Political Elections correct answers American advertising companies
Why does the Miami Herald use 5th Grade english? correct answers Appeal to the target
population (largest population possible, who generally have 5th grade level english)
In the production era, the focus was on correct answers Making the product more efficiently to
cover demand
In which situation will you need marketing? correct answers All of the above
What is the job of marketing research correct answers Provide information to managers so they
can make informed decisions
Does a lawyer need to advertise? correct answers Yes because it could create a positive image
for the lawyer
An architect in order to build a house will need to correct answers know the wants and needs of
the customer
Name a product today in which demand exceeds supply correct answers Harley Davidson
Can an architect be successful with a name such as "John Collapsus" correct answers The name
is as crucial as all the other aspects of to the success of the architect
, Because of bounded rationality correct answers all of the above (most ideas sound stupid, we get
stuck in time isolation, we develop ego-centrism)
What is the relative customer profile variable: You get a special price as a first time user correct
answers User status
What is the relative customer profile variable: I am aware of the car seat correct answers Evoked
set
What is the relative customer profile variable: I like Volvo. I do not like KIA. correct answers
Attitudes
Which one is NOT a problem in obtaining accurate data from consumers correct answers
consumer inattention
What is the relative customer profile variable: Regular cake $20, wedding cake $300 correct
answers Ocassions
What is the relative customer profile variable: AIO (Actives, Interests, Opinions) correct answers
Life Styles
What is the relative customer profile variable: Toothpaste will make my teeth clean and give me
sex appeal. Or it will prevent tooth decay and prolong youth correct answers Benefits
The behavior of choosing a predetermined solution regardless of the problem is explained by
correct answers Garbage can theory
Let 1=think 2=do 3= feel. Which model presents a rational consumer correct answers 1 3 2
What is the relative customer profile variable: If the price was right, would you buy this car
today? correct answers Buyer Readiness Stage
The problem Freud's theory presents when we try to obtain an accurate picture of consumer
motivation is correct answers Consumers are not aware why they buy things
What is the relative customer profile variable: Frequent Flier Miles correct answers Loyalty
Status
Based on the emotional model of consumer behavior, most of our thoughts are to ________ of
our emotions correct answers Rationalizations
What is the relative customer profile variable: a hummer covers for my inadequencies correct
answers motive
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