Stereotyping correct answers Organizing beliefs about one group people and assigns them to everyone in that group
Target marketing correct answers fact based information to help guide decision making and reach a particular consumer segment
In group correct answers groups we perceive membershi...
MAR 3503 || All Correct.
Stereotyping correct answers Organizing beliefs about one group people and assigns them to
everyone in that group
Target marketing correct answers fact based information to help guide decision making and
reach a particular consumer segment
In group correct answers groups we perceive membership in. "we"
Out group correct answers more homogeneous groups. "them"
Largest ethnic segments in US( USD trillion buying power) correct answers African American,
hispanic American,asian Americans
African American consumers correct answers -southern us
-younger median age
-desired targeting market
Latin/hispanic consumers correct answers -strong family orientation
-dinner is social event
-brand loyalty
Asian American consumers correct answers -highest socioeconomic status
-family tradition
-"model minority" label
ethnic subculture correct answers Consumers held together by common cultural or genetic ties
De-ethnicization correct answers products formerly associated with a specific ethnic groups but
detached from roots and marketed to other consumers.
ex: bagels were "jewish"
The acculturated correct answers speak mostly English, assimilated
The bicultural correct answers speak English and another language
The traditional correct answers speak mostly primary language
Religious influences correct answers -attitudes toward sexuality
-birthrates and household formation
-income
-political attitudes
Changing family trends correct answers -delayed marriage
-dual carrer families
, -divorce
-smaller families
Nuclear families correct answers father, mother, children
extended family correct answers nuclear+ grandparents, aunts, uncles
Instrumental roles correct answers task affecting buying decision, how much and when to
purchase
Expresssive roles correct answers indicate family norms, color and design
One-Spouse Dominant Decision correct answers One spouse makes the decision
Autonomic decision correct answers Equally likely to be made by either partner
Syncretic decision correct answers jointly made by the couple
age cohorts correct answers Increase in median age,people are living longer
"move beyond reverse portages and walk in bathtubs"
Agentic sex role norm correct answers traditional goals guiding men. stress mastery, self
assertiveness, strength, self efficiency, no emotion
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