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Summary Compact overview articles IOE

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This compact overview provides a useful tool to link the most important aspects of the 22 articles to the names of the authors. Passed the exam with an 8.5.

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  • October 16, 2019
  • 19
  • 2019/2020
  • Summary

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By: subehchowdhury • 4 year ago

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Abernathy and Product Life Cycle, S-curve
Utherback
Competing designs are launched in the market (fluid). One dominant design
becomes the winner (trasiftional phase). Firms starts exploiting the dominant
design (specific phase).

From fluid to specific (= incremental; standardized cost-reduction)
 Structure:
- from Informal to Formal
 Organizational behavior:
- from Flexible and Responsive to Rigid and Predictable
 Power:
- from Entrepreneurs to Managers
 Orientation:
- from External to Internal

Shift from radical to evolutionary product innovation: in connection with the
development of a dominant product design, this shift is immediately translated into
increased price competition and more emphasis on process innovation.

Incentive for innovation changes as a unit matures. units in different phases of
evolution will respond to different stimuli and undertake different forms of
innovation.


Tushman and Anderson Technological discontinuities: competence enhancing technology/competence
destroying technology (price – performance ratio)

A technical discontinuity ushers in an era of intense technical variation and
selection, resulting in a dominant design. The era of fermentation is followed by a
period of step-by-step technological progress, which can be followed by a
subsequent technological discontinuity.

A technical discontinuity ushers in an era of intense technical variation and
selection, resulting in a dominant design. The era of fermentation is followed by a
period of step-by-step technological progress, which can be followed by a
subsequent technological discontinuity.

This model focuses on organization and social selection processes that influence
the creation of a dominant design and contrasts the social and technological
dynamics in times of fermentation with those in times of increasing change.

When a technology builds on a completely new knowledge base, many competing
designs appear + older technologies are defended even more strongly.


Technology enhancing makes the periods of fermentation shorter (there is already
knowledge).

When there is low appropriability (for example patents that play a role), a single
dominant design will emerge following each technological discontinuity.

After a dominant design  sales will peak.

Dominant designs reflect a range of technical, social and political constraints there

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