This document offers an overview of the fundamentals of research methodology. It encompasses essential sections necessary for understanding the components of research and the fundamental terms utilized in research.
Different authors have defined research as follows:
● Research is carrying out a diligent inquiry or a critical examination of a given
phenomenon.
● Research involvesa critical analysis of existing conclusions or theories with regard to newly discovered
facts i.e. it's a continued search for new knowledge and
understanding of the world around us.
● Research is a process of arriving at effective solutions to problems through systematic collection,
analysis and interpretation of data.
What is Business Research?
It is a systematic inquiry whose objective is to provide information to solve managerial problems.
Research and Scientific Method
The scientific method encourages a rigorous, impersonal mode of procedure dictated by the demands of
logic and objective procedure. It is based on the following basic postulates:
● It relies on empirical evidence
● It utilizes relevant concepts
● It is committed to only objective considerations
● It presupposes ethical neutrality i.e. it aims at nothing but making only adequate and correct
statements about population objects
● It results into probabilistic predictions
● Its methodology is made known to all concerned for critical scrutiny and for use in testing the
conclusions through replication.
● It aims at formulating most general axioms or what can be termed as scientific
theories.
Purpose of Research
● To discover new knowledge
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