ISQS 3344 Flamm Exam 2; Questions &
Answers 100% Solved
robust design Correct answer-one with small variation to designing a product or service
customer benefit package Correct answer--must support corporate/business strategy
-needs to make product/service more valuable
-customer needs to kn...
ISQS 3344 Flamm Exam 2; Questions &
Answers 100% Solved
robust design Correct answer-one with small variation to designing a product or service
customer benefit package Correct answer--must support corporate/business strategy
-needs to make product/service more valuable
-customer needs to know who you are and what you sell
strategic importance of design Correct answer-products/services must support the
company's business strategy by satisfying the target audiences need and preferences
STORY: casa blanca :strategic importance of design Correct answer--lubbock location to
copy ruidoso
-extremely slow(lunch) service and food prep
-flamm left 2 different times after waiting an hour for food
-closed after 6 months
-didnt recognize that lubbock customers did not have the leisure that vacationers in ruidoso
have
-location needs to match environment
Must know Correct answer--customer needs
-how good/service will satisfy customer need
-how to relate customer wants to product "hows" and relationship between the firms "hows"
(CBP)
, ISQS 3344 Flamm Exam 2; Questions &
Answers 100% Solved
-how to compete on products ; benchmarks
issues for product design Correct answer--robust: high quality; functions well for a long
time
*car engine in 70's- electronic ignition made it so there were less moving parts to get corroded
and led to less tuneups
-value engineering and analysis (value added to consume
*harley davidson video- extreme failure testing
taguchi loss function Correct answer--design the product to not be sensitive to variations
during manufacturing or delivery process
* pharmacy - make calling in a RX a more robust service through verifying that that the RX is
correct by checking last name and order #
-shows that costs increase as the product moves away from what the customer wants (rejection
size)
-tighter tolerance (alpha) in design of manufactured good = better quality
-smaller standard deviation= better (less chance it will break/fail)
module design Correct answer--main advantage: less finished goods in inventory (excess
$ tied up in GAS)
design new product reliability Correct answer--functional failure: the part/service fails
right out of box, low quality
-reliability failure: refers to the life of the product and how long it lasts
-series
-parallel
series Correct answer--no overlapping process
-failure/inaccuracy is cumulative
-R=(P1)(P2)(P3)....(Pn)
parallel Correct answer--multiple products being worked on at once
-better reliability
-start with lowest reliability and increase the efficiency (add identical jobs)
-R=1-(1-p1)(1=P2)(1-P3)...(1-Pn)
service encounter design Correct answer--customer contact behavior and skill
-creativity encouraged
-no "script" because it takes away from individuals personality
-EX: nordstrom #1 rule is to use ur best judgment at all times; no other rules
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