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WGU C201 BUSINESS ACUMEN OBJECTIVE ASSESSMENT Questions And Answers $13.49
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WGU C201 BUSINESS ACUMEN OBJECTIVE ASSESSMENT Questions And Answers
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Purchasers of common stock: ~ usually benefit when a company is growing. Bondholders are _____ of a corporation. ~ Creditors Identify a true statement about mortgage pass-through securities? ~ These securities are backed by a pool of mortgage loans purchased from lenders. Which of the fo...

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  • August 8, 2024
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  • 2024/2025
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WGU C201 BUSINESS
ACUMEN OBJECTIVE
ASSESSMENT Questions And
Answers

Which two key elements does an effective organization include?


✓~ Human Interaction & Structure




Why does a line organization structure function most effectively in a crisis

situation?


✓~ It establishes a direct flow of authority




A company might divide itself into smaller groups that best match the types of

customers it serves. What is this an example of?


✓~ Departmentalization




Which primary driver does management use for an organization's structure?

,✓~ Achievement of company goals




Which step in the organizing process results in management grouping work

activities into units within the organization?


✓~ Departmentalization




A high-tech startup company is launching a marketing campaign for its new

social media portal by highlighting how the portal exceeds the connectivity and

collaboration capabilities of all other social media sites.




Which type of competitive advantage is this company leveraging?


✓~ product




Which marketing strategy is devoted to maintaining continuous bottom line

prices rather than relying on short-term price-cutting tactics such as cents-off

coupons, rebates, and special sales?


✓~ Everyday Low Pricing

,When would a pull promotional strategy enhance a competitive advantage to

market a product better than a push strategy?


✓~ When demand for the product is driven by the end user




Which marketing tool is often used to build effective relationship marketing

campaigns?


✓~ Affinity Programs




Which element of the promotional mix has the advantage of messaging that can

be tailored for each customer but the disadvantage of a high cost per contact?


✓~ Personal Selling




What three factors should be addressed in a successful marketing plan?


✓~ Target Market, Sales Revenue Goals and Plan Implementation Timeline




Which three characteristics are measured in demographic segmentation?


✓~ Race & Ethnicity, Income and Household Size

, In which three ways does business-buying behavior differ from consumer-

buying behavior?


✓~ A group or committee often makes decisions

Purchasers often invite selected providers to bid on a purchase


Buyers face organizational influences that affect their own preferences




Which three factors suggest a product should be marketed as a specialty

product?


✓~ Priced high

Purchased infrequently


Available from a small number of retail outlets




With which two types of products does a marketing strategy rely on advertising

more than personal selling?


✓~ Accessories to primary products

Consumable supplies

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