Exam (elaborations)
PINTEREST EXAM WITH QUESTIONS AND VERIFIED ANSWERS
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PINTEREST EXAM WITH QUESTIONS AND VERIFIED ANSWERS...
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PINTEREST EXAM WITH QUESTIONS ANDVERIFIED ANSWERS
What is the Pinterest mission statement? When do people use Pinterest to influence
what they do or buy next? - ANSWER To help people discover and do the things
they love.
When do people use Pinterest to influence what they do or buy next? - ANSWER
When planning new ideas
What % of our 2B monthly searches are unbranded? - ANSWER 97%
For a partner with a(n) ____ objective, Pinterest would recommend static pins
utilizing a CPM model - ANSWER Awareness
What campaign type and objective would you use to drive website visits? -
ANSWER Traffic
If I bid $1.00, and win the auction, I'll always pay $0.99 (T/F) - ANSWER False
What campaign objectives would most efficiently grow online sales? (select all that
apply) - ANSWER Traffic AND Conversions
Our CPC auction looks at the following to decide who wins: - ANSWER CPC x
CTR x 1,000
What type of auction do we run? - ANSWER 2nd Price Auction
When will a promoted video pin play? - ANSWER Video is 50% in view
What pin feature is removed in a removable pin? - ANSWER Save button
What placement type(s) can you SET on the ad group level to promote? -
ANSWER Search AND Browse (Home Feed)
, Which of the following is NOT a targeting option that Pinterest offers? - ANSWER
HHI (Household Income)
T/F: You can only use interest targeting on CPM campaign types (Awareness,
Video Awareness) - ANSWER False
Which of the following are functionalities of keyword targeting (select all)? -
ANSWER Keyword-Level Bidding, Negative Keywords, Exact Match, Broad
Match, Phrase Match (ALL RIGHT)
What is the % of search queries that are between 1-3 words in length? - ANSWER
73%
The default attribution window we use is: - ANSWER 30/30/1
What data does expanded targeting use to reach additional relevant people (select
all)? - ANSWER Board the pin is saved on, Pin image, Description
What four audience types can you create/upload on Pinterest? - ANSWER
Customer list, Site Visitor, Engagement, Actalike
The most FAVORABLE attribution window FOR the PINTEREST of the options
below is? - ANSWER 60/30/7
What are some of the targeting levers that are available for CPC Promoted Pins
(select all that apply): - ANSWER Devices, Act A Likes, Interests, Location,
Keywords, Gender, Language, Site Visitor Retargeting
What aspect ratio (and pixel density) do we recommend for standard pin specs? -
ANSWER 2:3 (1,000x1,500px)
What is the % of pinners that access Pinterest from a mobile device? - ANSWER
80%
T/F: You can NOT use more than 20% of text overlay on pins - ANSWER FALSE
This is the correct grouping of stats: - ANSWER 250 million monthly active
Pinners, 8 in 10 US moms and 69% of US women, 80% of all Pinners use Pinterest
on mobile, 97% of all searches are unbranded.
What lives at the campaign level? Check all that apply. - ANSWER Spend Cap,
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