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Inside LVMH Exam Graded A+
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Inside LVMH Exam Graded A+
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Inside LVMH Exam 2024/2025 Graded A+"In a store, decoration is the only element that will allow the customer to feel the brand's
DNA."
Yes or NO - ANS-No
A brand DNA is based on...
- Heritage
- Positioning
- Values
- All of the above - ANS-Heritage & values
A key asset for Sephora branding is its rich and inclusive offer
Yes or No - ANS-Yes
About the customer experience: the COVID crisis has been an incredible accelerator of
the shift from transaction to personalized service
Yes
No - ANS-Yes
According to Alice Litscher, what are the 3 steps of the creative processing?
- Concepting - Experimentation - Making
- Concepting - Making - Delivering
- Collecting - Experimentation - Making
- Collecting - Making - Delivering - ANS-Collecting - Experimentation - Making
According to Anne Michaut from HEC Paris, what are the purposes of retail today?
- Magnifying the product
- Celebrating the brand
- Nurturing client's emotion
- None of the above - ANS-- Magnifying the product
- Celebrating the brand
- Nurturing client's emotion
According to Bain & Company, online sales will represent, by 2025...
- 12% of the luxury sales
- 25% of the luxury sales
- More than 30% of the luxury sales - ANS-More than 30% of the luxury sales
, According to Carole Bildé, her first role as Marketing and Communication Director for
Veuve Clicquot is to...
- develop relationships with the retailers
- engage customers and make Veuve Clicquot the most desirable Champagne brand
create new productsChampagne brand
- create new products - ANS-engage customers and make Veuve Clicquot the most
desirable Champagne brand
According to Emanuela Prandelli from Bocconi University, the next frontier of
omnichannel customer engagement will probably come from the recent developments
of non-fungible tokens
Yes
No - ANS-Yes
According to Sandrine Crener from Harvard Business School, we have moved from a
traditional retail model to a new global and omnichannel model. This traditional model
was defined by:
- a few stores in a limited number of cities in the world
- a target of few privileged people who had physical access to those stores
- the promotion of scarcity and exclusivity - ANS-- a few stores in a limited number of
cities in the world
- a target of few privileged people who had physical access to those stores
- the promotion of scarcity and exclusivity
Among the following activities, which one(s) can you find in the Other Activities sector?
- Culture
- Art
- Lifestyle
- Hospitality - ANS-Culture
Art
Lifestyle
Hospitality
Among the followings, which ones are features of product superiority according to Anne
Michaud from HEC Paris?
Select several proposals
- Exceptional Design
- Basic raw materials
- Craftsmanship
- All of the above - ANS-Exceptional Design & craftsmanship
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