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Inside LVMH Final Quiz Latest Updated
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Inside LVMH Final Quiz Latest Updated
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Inside LVMH Final Quiz Latest Updated"Creativity is a discussion, not a monologue." Do you agree with this statement - ANS-
Yes
A brand DNA is based on - ANS-- Heritage
- Values
About the customer experience: the COVID crisis has been an incredible accelerator of
the shift from transaction to personalised service - ANS-Yes
According to Alice Litscher, what are the 3 steps of the creative process ? - ANS-
Collecting - Experimental- Making
According to Anne Michaut from HEC Paris, what are the purposes of retail today? -
ANS-- Magnifying the product
- Nurturing client's emotion
- Celebrating the brand
According to Bain & Company, by 2025 online sales will represent - ANS-More than
30% of the luxury sales
According to Bain & Company, the role of the store will need to transform from
transaction-centric to relationship-centric - ANS-Yes
According to Carole Blidé, her first role as marketing and communication Director for
Veuve Clicquot is to - ANS-engage customers and make Veuve Clicquot the most
desirable Champagne brand
According to Emanuela Prandelli from Bocconi University, the next frontier of
omnichannel customer engagement will probably come from the recent development of
non-fungible tokens ? - ANS-Yes
According to Fabrizio Buonamassa from Bulgari, design can be seen as art applied to
industry - ANS-Yes
According to Gautier Pigasse, the use of technologies such as the blockchain is helpful
to create a seamless luxury experience in a secure environment to best meet our client
expectations - ANS-True
According to Laurent Raoul, GLOBAL Supply Chain management is composed of 3
steps : Design & Development, Production & Supply and Distribution & Dispatch - ANS-
Yes
, According to Sandrine Crener from Harvard Business School, we have moved from a
traditional retail model to a new global and omnichannel model. This traditional model
was defined by - ANS-- a few stores in a limited number of cities in the world
- a target of fee privileged people who had physical access to those stores
- the promotion of scarcity and exclusivity
According to Sonja Prokopec, when talking about codes, luxury consumers are now
looking for - ANS-More discreet ways of expressing themselves
According to Yves Dallery what is the definition of Operations? - ANS-Operations refers
to all the activities that transform raw materials, components, and packaging into
finished goods and then distribute those products to the final customers.
Among the following activities, which one(s) can you find in the other activities sector ? -
ANS-- Culture
-Art
-Lifestyle
-Hospitality
Among the following choices, which propositions are the main tasks of a store
manager ? - ANS-- Proving a lasting experience with their clients
- Developing their team
Among the following statements, select the ones which have a positive environmental
impact. - ANS-- Minimising the impact of a product on the environment
- Avoiding the destruction of a product
- Maximising the lifetime of a product
Among the following, which ones are features of product superiority according to Anne
Michaut from HEC Paris ? - ANS-- Exceptional Design
- Craftsmanship
Among the following, which ones are sources of inspiration for designers ? - ANS--
Childhood
- Artistic fields
- the brand legacy
At Guerlain, marketing, development and sustainable development teams set ambitious
goals for each new product - ANS-- They follow an Environmental Performance Index
- With each new development they commit to producing less CO2 than its predecessor
- They follow the 3Rs: Reduce, Reuse, Recycle
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