100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
SRM 334 Exam 1 || A+ Verified Solutions. $10.69   Add to cart

Exam (elaborations)

SRM 334 Exam 1 || A+ Verified Solutions.

 2 views  0 purchase
  • Course
  • SRM 334
  • Institution
  • SRM 334

Today's Sport Media Environment correct answers -information director at the school -local media -the coach -athletic administrator -sport audience and customers Historic model of sport-media-audience communication correct answers Sports, athletes, organizations, events, news ---content---&...

[Show more]

Preview 2 out of 5  pages

  • August 9, 2024
  • 5
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
  • SRM 334
  • SRM 334
avatar-seller
FullyFocus
SRM 334 Exam 1 || A+ Verified Solutions.
Today's Sport Media Environment correct answers -information director at the school
-local media
-the coach
-athletic administrator
-sport audience and customers

Historic model of sport-media-audience communication correct answers Sports, athletes,
organizations, events, news ---content---> Mass media ---distribution---> mass sports audience

Modern model of sports-media-audience communication correct answers Sports, athletes,
organizations, events, news -- content--->Mass Media--distribution-->Niche sports audience---
distribution, content-->Mass Media

The Old Model (1850s-1980s) correct answers -Emergence of sport media coverage
-Sports + Media = $$ (controlled content)
-"its a good thing we didn't see that or we would have to report it"
-Billie Jean King

The New Model (1990s-Present) correct answers -Advances in technology
-Impacts: weakened the power of mass media, weakened fans
-More choice in consumption
-Niche audiences

Print Media History correct answers -Newspaper wars in New York (New York World, New
York Times, New York Journal)
-Focused mainly on baseball
-Exposing scandals and creating heroes and celebrities

Before the interview: Determine issues correct answers -method
-audience
-agenda
-theme
-stakeholders
-setting (sideline, press conference, media day)
-Access

Before the interview: Helpful tips correct answers -create list of questions (dont share ahead of
time)
-do your background work

At the interview correct answers -atmosphere of trust
-importance of the pre-interview
-order of questions
-maintain control

, Questions correct answers -how to frame questions
-"how and why" instead of "who and what"
-questions from list vs. conversational approach
-the golden moment

Radio correct answers -roaring 20's
-David Sarnoff, founder of RCA
-the benefits of live sports programming
-refocus on types of programming
-satellite sports radio
-sport talk radio (operating costs, maintain a local angle, move to the internet, apps, satellite, or
even TV

Television: National Level correct answers -leader in terms of delivering sports content
-early obstacles: costs, technology
-on the rise in the 1950s
-ratings were going down
-niche audiences
-game start times
-need for good content
-niche sports networks

Television: Local Level correct answers -live production of local sports from local newscast
-will they survive? --less rev. opportunities, eliminating positions
-survival tactics: difficulty connecting sports to the casual person
-future may be through citizen participation

Daily Life of Sports Information Specialists correct answers -writing press releases
-writing game notes
-pitching stories to the media
-working with coaches
-writing media guides
-updating social media accounts

Different Sports Information Specialist Titles and Departments correct answers -Sports
Information Directors (SIDs)
-Sports Media Relations
-Sports Information Specialists
-Public Relations (PR)
-Athletic Communications

CoSIDA correct answers -represents the best interests of SIDs at all levels of college athletics
-national convention
-code of ethics

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller FullyFocus. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $10.69. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

67866 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$10.69
  • (0)
  Add to cart