Todays Environment correct answers Instant access
-24 hour news
Tex Schram correct answers -Cowboys owner
-sports media used to be ranchers
Evolution of the sports communication model correct answers -refer to hard coy
The Old model (1850's-1980s) correct answers -emergence of sport me...
Tex Schram correct answers -Cowboys owner
-sports media used to be ranchers
Evolution of the sports communication model correct answers -refer to hard coy
The Old model (1850's-1980s) correct answers -emergence of sport media coverage: exclusivity,
publicity
-sports + media= $$
controlling content
-Its a good thing we didnt see that, otherwise we would have to report on it ( Babe Ruth naked)
Billie Jean King correct answers The Old Model
The New Model (1990's- Present) correct answers -Advances in Technology (Rise of cable)
-Thrilla in manila (ali vs. frazier)
-PC, Internet, home satellite, and digital transmission
-Impacts: weakened the power of mass media
empowered fans
The New Model: more choice in consumption correct answers -Multiple consumption options:
college football on tv
internet and audio live streaming
satellite radio
nichce audiences
ESPN correct answers The world wide leader in sports in the new model
Rise of the Sports fan correct answers -audience as actual participants in the communication
process
-creating and distributing own content (JMU Sports Blog)
Hyper Localism correct answers - high school sports coverage
-ESPN Local websites
-Pressure for Local Media
Alex Rodriguez correct answers -The new model
A Brief History: Magazines correct answers The sporting News: the bible of baseball
-arrival
A Brief History: News papers correct answers -War of papers in New York
, -New York World vs. New York Times vs. New York Journal
-World became first paper to create a sports department. Times began running sports photos.
Then the journal became the first paper to have a section dedicated to baseball
-exposed scandals and created heroes and celebs
-Then sports reporting begins to change
-Rise of the blogs
-Loss of advertisers
Relating with Content Providers correct answers -Content providers are coaches, players, team
providing story
-mutual need for each other
-downside of reporting negative news: fan reaction
-
Controlling the negativity correct answers -publications
-news conferences
-limitations
-using technology to establish relationships
Relating with Audiences correct answers -changes in providing content: technology is the
driving force behind these changes
-The role of the sports writer:
New model is more stories, less money
-good media relations means creating good relationships w/ audiences by any means necessary
Radio correct answers -The Roaring 20's
David Sarnoff, The founder of RCA
live sports programming
advertising dollars spent for tv and radio in millions 1949-1956
Satellite Radio correct answers -sirius and XM
-new type of programming
Sports Talk Radio correct answers -operating costs
-maintain the local angle
-move to the internet, apps, satellite
Television: National Level correct answers -leader in delivering sports content
-early obstacles: costs, technology
-on the rise in 50's
-Giants vs. Colts- best game ever played
-major tv networks become so popular
-Ratings are going down- niche audiences, game start times, need for good content
TV @ Local Level correct answers -live production of local sports and regulatory scheduled
broadcasts within the local newscast
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