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SPTA Final Exam Questions and Answers Graded A+
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Exam of 6 pages for the course USPTA at USPTA (SPTA Final Exam)
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SPTA Final ExamWhat is Sport Sales? - answerRevenue side of sports
what are ways sports make sales - answerTickets
merchandise
advertising
concessions
parking
media
sales is the ________ - answerLife blood of an organization
What are the 4 ingredients of selling - answerIdentifying the consumer
getting through to the costumer
increasing awareness/ interest
persuading costumers to act on their interests
Must understand the _______ and __________ of each consumer - answerWants
Needs
Must understand __________ data - answerconsumer
Sales representatives must be ____ and _____ to sell either a winning or losing team -
answertrained, prepared
What are the 4 factors to purchase - answerQuality of the opponent
Price
Time
Quantity
Location
Must sell ____ and ____ appeal of sport - answerexcitement and emotion
Groups that share a number of characteristics are called - answerMarket Segmentation
The Market segments that organizations choose to go after are referred to as the -
answerTarget Market
A standard practice in market its attempting to ______ (segment) people based on
common characteristics - answerGroup
, What is Sport Communication? - answerA process by which people in sport share
symbols meaning thoughts and are going to create meaning through interaction
what is the richest channel - answerFace to Face
What is the less rich face to face meetings - answerPhone Calls
These can be rich but must be well done - answerWritten Message
what is rich because body language is back in the picture - answerTelevision
what do media relations specialist do - answerWrite news & press release
Plan news conferences
manage game services
How is press release written - answerin a inverted style of writing
What is FERPA - answerFamily Educational Rights and Privacy Act
What is FERPA also known for - answerThe Buckley Amendment
What is HIPAA - answerHealth Insurance Portability and Accountability Act
What is a crisis - answerany non routine that can be disruptive to an organization
The MOST common error during crisis is _______ - answerOverreaction
what are the 10 communicating principles in a crisis - answerSpeak Clearly and often
don't speculate
don't go off the record
stay with the facts
be open and concerned...not defensive
make your own point and repeat it
don't war with the media
establish yourself
stay calm
never lie
Horizontal communication - answeroccurs when information is shared between peers
vertical communication - answerthe downward and upward floe of information through
the organization
Problems with small groups are - answerlimiting ideas and creativity
problems with large groups are - answer
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