IMC 104 Final (Ivy - Ole Miss) Questions and Answers 100% Verified
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Course
IMC 104
Institution
IMC 104
what is it called when two mutually compatible products team up to share the cost of a promotion? -
crossruffing
what is the commercial execution technique best suited for creating a satisfied customer? -
testimonial
coupons account for what percent of all consumer sales promotions? - 70%
what...
IMC 104 Final (Ivy - Ole Miss)
what is it called when two mutually compatible products team up to share the cost of a promotion? -
crossruffing
what is the commercial execution technique best suited for creating a satisfied customer? -
testimonial
coupons account for what percent of all consumer sales promotions? - 70%
what type of marketing/advertising is as consumer focused as marketing gets without resorting to
personal selling? - internet marketing
true or false - Products in highly competitive categories do not benefit from the use of sales promotions.
- false
how do companies benefit from sales promotion? - helps attract first time buyers and and steal
competitor's business
how can a business combine direct mail and mobile marketing? - a QR code
what message does a sales promotion give to the consumer? - gives the consumer an incentive to
act quickly and buy now
coupons, sampling, and bonus packs are examples of what? - in-store promotions
what are the two most basic types of radio formatting? - talk and music
true or false - A company's website does not need to reflect the same tone of voice and visual cues as
the other pieces in its IMC campaign. - false - they should match
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