LVMH Guided Case Verified Questions And Answers With Verified Updates
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Course
LVMH
Institution
LVMH
Determine Strategy:
LVMH could open different shops for its individual brands, with each store specializing in one brand, but
all of them using the same proven business model to run the store. Similarly, LVMH could open a single
luxury shop that carried only its brands, and carried products from...
LVMH could open different shops for its individual brands, with each store specializing in one brand, but
all of them using the same proven business model to run the store. Similarly, LVMH could open a single
luxury shop that carried only its brands, and carried products from all of its businesses. In either
scenario, the company is taking advantage of a commonality in what value function? - Sales
Analyze a Case:
LVMH is described as a conglomerate. What does this mean? - It operates in many diverse
industries
Determine Strategy:
Which label best fits the diversification strategy employed by LVMH? - Related diversification
Determine Strategy:
What is the primary method Bernard Arnault has used to diversify LVMH? - Acquisitions
Implement and Drive Performance:
LVMH can utilize its distribution channels and its influence with fashion editors to help newer brands
reach a global market more quickly and cost effectively. In this way, it is able to increase its profitability
by doing which of the following? - Sharing resources and capabilities
Implement and Drive Performance:
In 2014, LVMH opened a new arts center in Paris, called the Foundation Louis Vuitton. This could be
viewed as a means of giving back to the community, but it was also a way to drive performance. In which
value-chain function did this benefit all businesses within the LVMH group? - Marketing
Analyze a Case:
How does LVMH benefit from economies of scale? - It can more easily afford to open a new shop
in a prime location
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