Inside LVMH Verified Questions And Answers With Verified Updates
42 views 0 purchase
Course
Inside LVMH
Institution
Inside LVMH
According to Sandrine Crener from Harvard Business School, we have moved from a traditional retail
model to a new global and omnichannel model. This traditional model was defined by:
- a few stores in a limited number of cities in the world
- a target of few privileged people who had physical ac...
Inside LVMH
According to Sandrine Crener from Harvard Business School, we have moved from a traditional retail
model to a new global and omnichannel model. This traditional model was defined by:
- a few stores in a limited number of cities in the world
- a target of few privileged people who had physical access to those stores
- the promotion of scarcity and exclusivity - - a few stores in a limited number of cities in the world
- a target of few privileged people who had physical access to those stores
- the promotion of scarcity and exclusivity
True or false: Consumers place a greater value on customized products because it answers their need for
uniqueness. - True
A brand DNA is based on...
- Heritage
- Positioning
- Values
- All of the above - Heritage & values
A key asset for Sephora branding is its rich and inclusive offer
Yes or No - Yes
About the customer experience: the COVID crisis has been an incredible accelerator of the shift from
transaction to personalized service
Yes
No - Yes
,According to Alice Litscher, what are the 3 steps of the creative processing?
- Concepting - Experimentation - Making
- Concepting - Making - Delivering
- Collecting - Experimentation - Making
- Collecting - Making - Delivering - Collecting - Experimentation - Making
According to Anne Michaut from HEC Paris, what are the purposes of retail today?
- Magnifying the product
- Celebrating the brand
- Nurturing client's emotion
- None of the above - - Magnifying the product
- Celebrating the brand
- Nurturing client's emotion
According to Bain & Company, online sales will represent, by 2025...
- 12% of the luxury sales
- 25% of the luxury sales
- More than 30% of the luxury sales - More than 30% of the luxury sales
According to Carole Bildé, her first role as Marketing and Communication Director for Veuve Clicquot is
to...
- develop relationships with the retailers
- engage customers and make Veuve Clicquot the most desirable Champagne brand
create new productsChampagne brand
, - create new products - engage customers and make Veuve Clicquot the most desirable
Champagne brand
According to Emanuela Prandelli from Bocconi University, the next frontier of omnichannel customer
engagement will probably come from the recent developments of non-fungible tokens
Yes
No - Yes
Among the following activities, which one(s) can you find in the Other Activities sector?
- Culture
- Art
- Lifestyle
- Hospitality - Culture
Art
Lifestyle
Hospitality
Among the followings, which ones are features of product superiority according to Anne Michaud from
HEC Paris?
Select several proposals
- Exceptional Design
- Basic raw materials
- Craftsmanship
- All of the above - Exceptional Design & craftsmanship
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller ACADEMICMATERIALS. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $7.99. You're not tied to anything after your purchase.