100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
MKTG 3710 (01-24-24) Terms in this set (37) What is the first step of the marketing research process? Identify and define the research problem. Iceberg Principle Seeing the "tip" of the iceberg, or what's on the surface is usually a symptom $7.99   Add to cart

Exam (elaborations)

MKTG 3710 (01-24-24) Terms in this set (37) What is the first step of the marketing research process? Identify and define the research problem. Iceberg Principle Seeing the "tip" of the iceberg, or what's on the surface is usually a symptom

 6 views  0 purchase
  • Course
  • GED - General Educational Development
  • Institution
  • GED - General Educational Development

MKTG 3710 (01-24-24) Terms in this set (37) What is the first step of the marketing research process? Identify and define the research problem. Iceberg Principle Seeing the "tip" of the iceberg, or what's on the surface is usually a symptom of the main/underlying problem or root cause. ...

[Show more]

Preview 1 out of 3  pages

  • August 10, 2024
  • 3
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
  • GED - General Educational Development
  • GED - General Educational Development
avatar-seller
Denyss
8/10/24, 2:44 PM




MKTG 3710 (01-24-24)
Jeremiah


Terms in this set (37)

What is the first step of the marketing Identify and define the research problem.
research process?

Seeing the "tip" of the iceberg, or what's on the surface is usually a symptom of the
Iceberg Principle
main/underlying problem or root cause.

It helps identify the events/factors that led to the problem...Gathers and synthesizes
Situation Analysis background information to familiarize the researcher with the overall complexity of the
problem.

T/F: Does awareness of the complete True
problem situation provide better
perspective on needs?

What are the 3 steps in identifying the List the symptoms, brainstorm possible causes, list a possible solution for each cause.
market research problem?

What does one do when defining the market One comes up with clearly defined and specific research questions...Appropriate unit
research problem? of analysis, relevant variables, and a clear objective should be included.

Agree on the purpose of research...Understand the complete problem...Idenify
What are the components of identifying and
measurable symptoms and distinguish them from the root problem...Select the unit of
defining problems?
analysis...Determine the relevant variables.

What are the 3 different research design Exploratory, Descriptive, and Casual Research.
approaches?

Attempts to better understand what is happening (the research problem) and it also
Exploratory Reserach deepens our understanding of consumer behavior that is NOT easily accessible with
other approaches.

Attempts to describe what is happening and answers who, what, where, and how
Descriptive Research
questions...Provides competitor, target market, and environmental factor information.

Attempts to determine the cause-and-effect relationships...Most appropriate to
Casual Research
understand if the goal is to understand which variables cause a dependent variable.




MKTG 3710 (01-24-24)




1/3

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller Denyss. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $7.99. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

75323 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$7.99
  • (0)
  Add to cart