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180 QUESTIONS AND CORRECT
179 missed terms
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1 of 179
Term
Which of the Four I's of service refers to the tendency of consumers to
equate the quality of service provided with the attitude of the person
who actually provides the service?
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, Capacity Heterogeneity
Intangibility Inseperability
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2 of 179
Term
Texas Roadhouse restaurants do not accept reservations. Guests who
call ahead, however, can have their names added to the wait list prior
to arriving at the restaurant. What revenue-related factor is this strategy
designed to optimize?
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Costs Legality
Inventory Capacity
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3 of 179
Term
,Which formula represents a buyer's view of a sales transaction?
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a. Net Room Rate/Standard ADR = The Number of Potential Bidders will
Net ADR Yield Be High
Total room's revenue / total rooms Perceived Value - Selling Price
sold = average daily rate = Personal Profit
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4 of 179
Term
Which one of the following terms is not one of the 4 Ps of the
Marketing Mix?
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Composition Peroration
Value Proposition
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, 5 of 179
Term
What is the common feature in the Product Cost: Plus Pricing, the
Contribution Margin Pricing and the Product Cost Percentage Pricing
systems?
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The rooms expense portion Overbooking
The number of potential buyers will
The amount paid for products
decline
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6 of 179
Term
Which statement about revenue management in the hospitality industry
is true?
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Return on Investment (roi) pricing Quiz four Question one (??)
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