,
,Consumer behavior - ✔✔ANSW✔✔.. __ is he process consumers go through when they make a
purchase and the factors that influence their decision.
Consumer behavior - ✔✔ANSW✔✔.. __ is he process consumers go through when they make a
purchase and the factors that influence their decision.
A)offering the product at a low sales price. - ✔✔ANSW✔✔.. Cognitive dissonance can be eliminated by
all of the following except:
A)offering the product at a low sales price.
B) providing lots of information that the consumer can research and make an informed decision.
C)offering guarantees.
D)the consumer justifying their decision to friends and family.
E)the marketer can offer post purchase support such as follow up customer service calls
A)past experiences with product - ✔✔ANSW✔✔.. Which one is not a form of external information
searching?
A)past experiences with product
B) radio ads
C)friends and family
D)consumer reviews
E)sales brochures
A) Cognitive Dissonance - ✔✔ANSW✔✔.. Which one of the following is not a step in the consumer
decision making process?
A) Cognitive Dissonance
B) Evaluation of Alternatives
C)Information Search
, A)the product is offered as a free trial. - ✔✔ANSW✔✔.. Which one below is not a way that consumers
recognize an unfulfilled want or need?
A)the product is offered as a free trial.
B) the consumer runs out of the product.
C)the product they currently own does not perform the way it should perform.
D)a marketer can introduce a newer version of the product.
C)The study of all consumers and the process they go through to satisfy needs. - ✔✔ANSW✔✔.. 2.
Generally speaking, consumer behavior is:
A)What a consumer does with a product after purchase.
B) The consumer purchase process.
C)The study of all consumers and the process they go through to satisfy needs.
D)How a consumer uses price to make a purchase decision.
E)How a consumer decides where to shop.
B) Marketers can understand how consumers make decisions and better anticipate their needs. -
✔✔ANSW✔✔.. Consumer behavior helps marketers create an effective marketing strategy because:
A)Marketers learn exactly when the consumer makes the decision to buy.
B) Marketers can understand how consumers make decisions and better anticipate their needs.
C)Marketers see what competitors are able to do to attract potential consumers.
D)Marketers are able to determine the highest price they can charge for their product.
E)Marketers are able to bring a product to market faster than any potential competitors.
E)Fulfill consumer needs - ✔✔ANSW✔✔.. Marketing strategy is driven by a company's ability to:
A) Implement a pricing strategy
B)Sell products
C)Generate the most revenue
D)Make the highest profit
E)Fulfill consumer needs
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