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Marketing Communication (COM3701)
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COM3701
Assignment 1 Semester 2 2024
Unique #:695941
Due Date: 14 August 2024
Detailed solutions, explanations, workings
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+27 81 278 3372
, TABLE OF CONTENTS
INTRODUCTION ................................................................................................... 3
1. QUESTION 1: CUPPAJOE MARKETING CAMPAIGN ...................................... 3
1.1. Marketing management ............................................................................... 3
1.2. Marketing plan for CuppaJoe’s new ground coffee range ............................ 4
QUESTION 2: MUDDY FEET INTEGRATED COMMUNICATION CAMPAIGN .... 6
2.1. Communication campaign ........................................................................... 6
2.2. Key elements of phase 1 (the assessment phase) that Muddy Feet needs to
address within their communication campaign. .................................................. 7
1. Identify the Communication Problem or Opportunity ................................... 7
2. Conduct a Situation Analysis ....................................................................... 7
3. Identify the Communicator........................................................................... 8
4. Identify the Communication Planner ............................................................ 8
5. Define the Target Audience ......................................................................... 8
2.3. Media selection ........................................................................................... 9
CONCLUSION ..................................................................................................... 10
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