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MBA 706 Test 1 Questions with Complete Solutions Graded A+ $13.49   Add to cart

Exam (elaborations)

MBA 706 Test 1 Questions with Complete Solutions Graded A+

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  • Course
  • LSUS MHA 706
  • Institution
  • LSUS MHA 706

Marketing - Answer: *is about identifying and meeting human and social needs. One of the shortest good definitions of marketing is "meeting needs profitably. *is the activ- ity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value ...

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  • August 12, 2024
  • 15
  • 2024/2025
  • Exam (elaborations)
  • Questions & answers
  • LSUS MHA 706
  • LSUS MHA 706
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MBA 706 Test 1
Questions with
Complete Solutions
Graded A+
Denning [Date] [Course title]

, Marketing - Answer: *is about identifying and meeting human and social needs. One of the shortest
good definitions of marketing is "meeting needs profitably.



*is the activ- ity, set of institutions, and processes for creating, communicating, delivering, and
exchanging offerings that have value for customers, clients, partners, and society at large.



Marketing management - Answer: *takes place when at least one party to a potential exchange thinks
about the means of achieving desired responses from other parties.



*the art and science of choosing target markets and getting, keep- ing, and growing customers through
creating, delivering, and communicating superior customer value.



10 types of entities marketed? - Answer: Goods, services, events, experiences, persons, places,
properties, organizations, information, ideas



Marketer - Answer: is someone who seeks a response—attention, a purchase, a vote, a donation—from
another party, called the prospect.



8 Demand States - Answer: negative, nonexistent, latent, declining, irregular, unwholesome, full,
overfull



market - Answer: a collection of buyers and sellers who transact over a particular product or product
class



Key Customer Markets - Answer: -Consumer: companies selling mass consumer goods and services

-business: companies selling business goods and services

-global: global marketplace

-nonprofit and governmental: companies selling to nonprofit organizations



Marketplace - Answer: Physical

a store front

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