Exam (elaborations)
WGU D381 PRACTICE TESTS (QUESTIONS & ANSWERS) SOLVED 100% CORRECT!!
- Course
- Institution
WGU D381 PRACTICE TESTS (QUESTIONS & ANSWERS) SOLVED 100% CORRECT!!
[Show more]
Content preview
WGU D381 PRACTICETESTS (QUESTIONS &
ANSWERS) SOLVED
100% CORRECT!!
D381
Evatee 8/12/24 WGU D381
,WGU D381 PRACTICE TESTS (QUESTIONS &
ANSWERS) SOLVED 100% CORRECT!!
In marketing what is a performance goal
a plan that helps people understand what is in a marketing campaign before it
is run
an approach to allocating brand campaign budget on specific types of media
a specific media event in a marketing campaign
a target that has a measurable, numeric value Answer - a target that has a
measurable, numeric value
Imagine that a marketer runs an ad campaign, and they want to determine the
return on ad spend (ROAS) Which of the following should they choose?
the ratio of revenue generated in the previous quarter to the current quarter
the ratio of the amount spent on advertising to the amount spent on social
media
the ratio of performance goals to marketing goals
the ratio of revenue generated to the amount spent on advertising Answer -
the ratio of revenue generated to the amount spent on advertising
Beyond details on budget and duration, what does a media plan include? Select
all that apply
units sold
,performance goals
media mix
target audience
key performance indicators Answer - performance goals, media mix, target
audience, KPIs
Because KPIs are not specific enough for individual marketing campaigns, you
need to create _____
a digital media plan for each campaign
a marketing goal for each KPI
a set of specific measures for each KPI
an additional performance goal for each campaign Answer - an additional
performance goal for each campaign
Imagine that a marketer is working on a digital ad campaign for a single
product. They learn that it costs $100 in advertising to sell 5 units of a $50
product. They apply the forumla to calculate ROAS (number of units sold/cost
per unit)/ad spend. What is the ROAS?
(5x50)/50=5
(5x50)/100=2.5
(50x50)/5=500
(5x5)/100=.25 Answer - (5x50)/100=2.5
Imagine that a business develops a digital marketing campaign to gain new
customers. What is the marketing term for this process?
, business goal
customer acquisition
performance goal
customer journey Answer - customer acquisition
Imagine that a company sets a business goal: The ywill increase customer
acquisition by 25% in six months. Their performance goal is to increase website
traffic by 25% in the same time period. If they meet the performance goal, do
they satisfy the business goal?
Yes since the performance goal aligns 1:1 with the business goal
Yes, since the same data demonstrates whether the company meets the
performance goal and the business goal
No, since 25% more website traffic does not necessarily mean 25% more
customers
No, since the business goal and the performance goal are not closely related
Answer - No, since 25% more website traffic does not necessarily mean 25%
more customers
Imagine that a company sets a business goal : they will increase incremental
sales by a set amount over a specific period of time. To do that , they need to
increase their marketing budget. Which formula should they use to calculate
how much additional budget to allocate?
additional budget = incremental sales/return on ad spend
additional budget = return on ad spend/incremental sales
additional budget = return on ad spend/total sales
additional budget = total sales/return on ad spend Answer - additional budget
= incremental sales/return on ad spend
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller EvaTee. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $35.99. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
74534 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now