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Marketing Communication
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, COM3701 Assignment 1 (COMPLETE ANSWERS)
Semester 2 2024 (695941)- DUE 14 August 2024 ; 100%
TRUSTED Complete, trusted solutions and explanations.
QUESTION 1 CuppaJoe is a ground coffee supplier and
manufacturer that has a reputation for ethically sourcing coffee
from sustainable farms. You are the marketing manager of
CuppaJoe and you are expected to launch a marketing campaign
for a new range of ground coffees to the local market. Refer to
the above statement and answer the following questions: 1.1 In
your own words, explain what marketing management is. (5) 1.2
Describe how you would develop a marketing plan for
CuppaJoe’s new ground coffee range. (15)
1.1 Marketing Management
Marketing management involves planning, organizing,
implementing, and controlling marketing strategies to meet
organizational goals and satisfy customer needs. It is a process
that focuses on understanding market demands, developing
products or services that fulfill those demands, and
communicating their value effectively to target audiences.
Marketing management encompasses various activities such as
market research, product development, promotion, distribution,
and sales strategies. The goal is to create a strong brand
presence, drive customer engagement, and achieve competitive
advantage in the market. It requires a deep understanding of
consumer behavior, market trends, and the competitive
landscape to make informed decisions that align with the
company’s objectives and enhance its market position.
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