COM2601 Assignment 3 PORTFOLIO (COMPLETE) Semester 2 2024 - DUE November 2024
COM2601 Assignment 3 PORTFOLIO (COMPLETE) Semester 2 2024 - DUE November 2024
COM2601 Assignment 3 PORTFOLIO (COMPLETE ANSWERS) Semester 2 2024 - DUE November 2024; 100% TRUSTED Complete, trusted solutions and explanations.
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Marketing Communication
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COM3701 Assignment
1 (COMPLETE
ANSWERS) Semester 2
2024 (695941)- DUE 14
August 2024 ; 100%
TRUSTED Complete,
trusted solutions and
explanations.
ADMIN
[COMPANY NAME]
, COM3701 Assignment 1 (COMPLETE ANSWERS) Semester 2
2024 (695941)- DUE 14 August 2024 ; 100% TRUSTED
Complete, trusted solutions and explanations.
QUESTION 1 CuppaJoe is a ground coffee supplier and
manufacturer that has a reputation for ethically sourcing coffee
from sustainable farms. You are the marketing manager of
CuppaJoe and you are expected to launch a marketing campaign
for a new range of ground coffees to the local market. Refer to
the above statement and answer the following questions: 1.1 In
your own words, explain what marketing management is. (5) 1.2
Describe how you would develop a marketing plan for
CuppaJoe’s new ground coffee range. (15)
1.1 Explanation of Marketing Management
Marketing management involves the process of planning,
implementing, and overseeing marketing strategies to achieve a
company's goals and objectives. It encompasses a range of
activities aimed at understanding customer needs, creating
value, and building strong relationships with customers. This
involves analyzing market trends, identifying target audiences,
and developing strategies to promote products or services
effectively. Marketing management also includes the allocation
of resources, setting pricing strategies, managing advertising and
promotions, and evaluating the performance of marketing efforts
to ensure alignment with business goals.
1.2 Developing a Marketing Plan for CuppaJoe’s New
Ground Coffee Range
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