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IMCE Flash cards 1st week (6 weeks in total) Terms in this set (16) Bias Innacuracy in data due to the characteristics of the process employed in the creation, collection, manipulation, and presentation of data, or due to faulty sample design Custo$7.99
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CIMP - Certificate In Investment Performance Measurement
CIMP - Certificate in Investment Performance Measurement
Exam (elaborations)
IMCE Flash cards 1st week (6 weeks in total) Terms in this set (16) Bias Innacuracy in data due to the characteristics of the process employed in the creation, collection, manipulation, and presentation of data, or due to faulty sample design Custo
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Course
CIMP - Certificate in Investment Performance Measurement
Institution
CIMP - Certificate In Investment Performance Measurement
IMCE Flash cards 1st week (6 weeks in total)
Terms in this set (16)
Bias Innacuracy in data due to the characteristics of the process employed in the creation, collection, manipulation, and presentation of data, or due to faulty sample design
Customer Service The process of helping a c...
IMCE Flash cards 1st week (6 weeks in total)
Jeremiah
Terms in this set (16)
Innacuracy in data due to the characteristics of the process employed in the creation,
Bias
collection, manipulation, and presentation of data, or due to faulty sample design
The process of helping a customer purchase a product or service and/or provide
Customer Service
assistance after a purchase has been made
Selling Preposition A benefit of a good or service that differentiates it from other products
A formal document that specifies a company's activities for a determined amount of
Marketing Plan
time
Trial Close an initial effort by a salesperson to close a sale.
Trade Show Exhibit of products or services of interest to a specific industry
The stages that a product goes through in its life: Introduction, Growth, Maturity and
Product Life Cycle
Decline
Objections A concern or doubt that a consumer has for not making a purchase.
Channel-Member Relationships Refers to the interconnectedness of members within a channel of distribution
Occurs when selected subjects fail to respond to a questionnaire. This can happen due
Non-Response Error to defective questionnaire wording and format, interviewer errors and/or inputting
errors.
Business Image The public perception of a business
Illustration A photograph, drawing or other graphic that is used in a promotional message.
The process of helping a customer purchase a product or service and/or provide
Customer Service
assistance after a purchase has been made
The study of internal and external factors that affect marketing strategy. strengths,
Situation Analysis (SWOT)
weaknesses, opportunities, threats
A process that involves selecting and evaluating channel membersto monitor the
Channel Management
movement of a product from producer or manufacturer to end user
The overall process of building and maintaining profitable customer relationships by
Customer Relationship Management
delivering superior customer value and satisfaction
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