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WGU D381 E-Commerce and Marketing Analytics Terms in this set (187) When it comes to Google marketing analytics, why is the number of impressions important? The number of impressions help a business assess whether its campaign is on track based on the pa$7.99
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CIMP - Certificate In Investment Performance Measurement
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WGU D381 E-Commerce and Marketing Analytics Terms in this set (187) When it comes to Google marketing analytics, why is the number of impressions important? The number of impressions help a business assess whether its campaign is on track based on the pa
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CIMP - Certificate in Investment Performance Measurement
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CIMP - Certificate In Investment Performance Measurement
WGU D381 E-Commerce and Marketing Analytics
Terms in this set (187)
When it comes to Google marketing
analytics, why is the number of impressions important? The number of impressions help a business assess whether its campaign is on track based on the parameters set by it.
A group of individu...
WGU D381 E-Commerce and Marketing Analytics
Jeremiah
Terms in this set (187)
When it comes to Google marketing The number of impressions help a business assess whether its campaign is on track
analytics, why is the number of impressions based on the parameters set by it.
important?
A group of individuals have set up an e-store To help assess data pertaining to the design factors that correlate with the campaign
and are running a digital campaign to goals
understand the effectiveness of the design
of the e-store.What is the use of Google
Analytics in this case?
Maria at Whole Pine, Inc. is tasked by her Paid traffic helps to determine the current success of sales strategies for a product that
supervisor with evaluating the paid traffic is being advertised.
data for the company's online store to
determine the success of the latest digital
advertising campaign in achieving the
campaign goal of increasing the click-
through rate from 3% to 7%. How is paid
traffic directly correlated with the campaign
goal for the online store?
Daniel at Whole Pine Inc. is tasked by his The traffic that focuses on the number of customers that a business is getting daily
supervisor with segregating direct traffic
data for the company's online store and
analyzing the effectiveness of its online
campaign across various social media
platforms.Which type of traffic should Daniel
focus on in this case?
A data scientist for a marketing organization The data scientist should use the data analysis libraries available in Python for data
has used spreadsheets to perform basic data mining and data processing.
analysis of the organization's current
campaign. However, the data scientist now
wants to perform customized data analysis
to create comprehensive campaign
performance reports.What is an efficient
approach in this case?
WGU D381 E-Commerce and Marketing Analytics
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A marketing team has created spreadsheets It allows visualization of campaign data using dashboards and customer reports.
and charts to present user data related to a
campaign. However, the team also wants to
present real-time data and insights about the
campaign to its stakeholders as well as share
customized reports with its stakeholders. The
team decides to use Google Data studio for
this. What is the importance of Google Data
Studio in this case?
A company is running a campaign to It helps the team to understand how successfully users are completing each stage in
increase product sales, and the marketing order to improve inefficient customer journeys.
team of the company is tracking campaign
data using Google Analytics. The team
decides to use funnel exploration to
visualize the steps that users take to
complete a task such as making a purchase.
How is the use of funnel exploration
beneficial in this case?
A marketing specialist of a company is using Insights about a group of users who share common attributes
the explorations feature in Google Analytics
to track the data of the company's latest
advertising campaign.Which information is
the marketing specialist going to find if they
use the cohort technique in this case?
What should a business do to ensure that Run a piece of code or a tag on each website that needs to be monitored to make web
web analytics tools are capable of analytics tools aware of them
monitoring and tracking website
performance during a campaign?
A company is working on three digital Set a specific performance goal for each campaign
advertising campaigns, with the marketing
goal of increasing brand awareness. Which
approach should this company take to
efficiently monitor the progress of each
campaign?
The marketing team of a company wants to It enables the team to merge data about conversions from Google Ads with data about
increase the efficiency of the company's audience demographics in Google Analytics.
latest digital marketing campaign. So the
team decides to link the Google Ads
account to Google Analytics. What is the
benefit of linking the two Google platforms
in this case?
An e-commerce website plans to run A/B It makes it easier to quantify the results and communicate them to stakeholders.
tests to determine whether it should change
the color of the "Checkout" button from
orange to green. The company then creates
a hypothesis to explain the "how" and "why"
of the experiment.Why is it important to have
a strong hypothesis in this case?
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